McDonalds Japan Goes No-Brand with Quarter Pounder Shops

Some have said the size of McD's burgers is smaller in Japan compared to North America - maybe the sets offered at Quarter Pounder are less (of a deal) than meats (pun intended) the eye? 

well this is the dumbest idea i've ever heard. It's the Dicks strategy...but without the dicks awesomeness. Give me a dicks deluxe anyday. i'll pay 15000 yen for it. Sheeeiiiit

you love dicks...

Shiiiiiiiiiet dog.

Uh, how is a quarter pound burger in Japan smaller than a quarter pound burger anywhere else?

It makes me angry when people write dumb stuff like that.

In the standard McD's restaurant, the Quarter Pounder is not an option. You can get the single or double cheeseburger but no QP. On the flip side, you CAN get the Mega Mac (Big Mac +2 extra beef patties).

I haven't seen any of these new Quarter Pounder shops but then again I try to stay away from Omotesando and Shibuya on the weekends.

They call it Le *Royale* with Cheese.

Why? Because of the metric system. That's why.

...wow! how amazing of you to make that pun and how gracious to point it out to imbeciles like us that we can partake in the enjoying of the witty prose proffered by you. You sir, are not a man, You are truly a literary God.

I've heard "Dicks" are smaller in Japan too.

The shame is there's a hawaiian buger shop named Kua Aina not a block away from there. About 700yen for a burger, but 20 times better. If you're in Shibuya, give them the business instead.

You must be furious with Ford then, for calling one of their Mustangs the Mach One. Or wondering why The Killers haven't been arrested for murder yet. It's a NAME, that's all. Sheesh.

Funny to call it no-brand marketing, as the "Quarter Pounder" acts as a brand.
If you look at this defininition for a brand (from http://www.allaboutbranding.com/index.lasso?page=11,54,0):

A unique and identifiable symbol, association, name or trademark which serves to differentiate competing products or services. Both a physical and emotional trigger to create a relationship between consumers and the product/service.

Kua Aina is a delicious burger experience. Please for the sake of your happiness, eat there...live there

Last time I was in Japan, the biggest I could get was "big mac" and then the "double big mac." The double is impossible to eat without making a mess of yourself. Sandwiches can only be so tall.

But I fear the quarter pounder will confuse the Japanese who have been on the metric system for a very long time.

Uh, how is a quarter pound burger in Japan smaller than a quarter pound burger anywhere else?

It all depends on the definition of pound. Not every country uses the same definition, which is why civilized countries uses the metric system. So if a Japanese pound is less than an American pound, then their quarter pounder will be smaller as well.

What many of you are forgetting is that Japan is a metric country, so they do everything by the gram. 0.25 pounds is 113.398093 grams, which is both an ugly number and impossible to weigh out per burger.

The burgers are done in metric sizes, and depending on the country, are somewhere between 100 and 110 grams, which is roughly 0.22 to 0.24 pounds, all smaller than a "Quarter Pounder". McDonalds QP burgers in France, the famous "Royale Cheese", are 110 grams.

This is an absolutely ridiculous name to use, Japan has no reference for our silly measurement system, they went metric in the 40s. We should have done the same decades ago. Instead, we're foisting our system on others...

The Quarter Pounder stands out because most other burgers in Japan are smaller than 4 ounces.

Hence, a 1/4 pound burger is going to stand out as being larger than most commercially available burgers. This does not mean that the burger is less than 4 ounces, or different from the US weight. It has nothing to do with metric conversion. If they can make 4 ounce patties in every other country on earth, they can make them in or for Japan as well.

What are they gonna do? Rename it the Hundred Grammer? Maybe I need to trademark that.

This article caught my eye right away. With so many stores and businesses focused on up selling and spontaneous sells. Focusing on one product and perfecting that product I wonder if it will work. I also wonder if it could work for The Great StarBucks ! Hmmm.. Might have something their.

Trigeia Twinz

http://www.TrigeiaBlog.com

What's Your Passion ?

very clever McDonalds! clever indeed - they don't have the stupidest people working in their marketing department...

I wonder what Naomi Klein would say??
http://www.naomiklein.org/no-logo

I find the store kind of creepy.

Thanks for letting me know that the "Quarter Pounder" burger shop is a branch of McDonalds. I saw an ad online and was thinking of heading to Omotesando the next time I was in Tokyo. Instead I'll stay where I am and order a double classic cheeseburger from Freshness Burger

As for the name, Japan is a metric country (like 99% of the world), but the name "Quarter Pounder" will be katakana-ised in magazines and day-to-day life so any reference to the imperial weight will be lost. It will just become the phrase that can be heard in in countless movies and TV programs from the West. So for this burger bar, the label "Quarter Pounder" is more likey to mean "a burger from the Quarter Pounder burger bar" than it is to mean "a burger made with a quarter pound of meat."

This makes me think of some sort of dystopian society where there is only thing to eat. And if you don't like it you will be shot....=D

fucking weird.

more info on the Quarter Pounder Stores from McDonald's Japan:
http://www.foodfacts.info/blog/2008/11/japan-quarter-pounder-store.html

beat me to the pulp