McDonald's Quarter Pounder has been a heavy hit for McDonalds Japan so the company is going all out to expand the appeal of this very American burger. The new year will see not one, not two, but FOUR new quarter-pound burgers being rolled out one by one, and each one has a unique "Big American Taste".
The Big America campaign leads off with the Texas Burger on January 15, 2010. This manly meal features old-fashioned grainy mustard-relish, tangy barbecue sauce, strips of bacon and crispy fried onions. Alone among the quartet, the Texas Burger has a middle Big Mac-style bun to separate the beef burger on the bottom and the bacon & onions on top. Yee-haw!!
Burger New York
Next up is the Burger New York due to debut in early February 2010. Meant to evoke the atmosphere of a midtown Manhattan streetcorner cafe, the Burger New York is topped with Monterrey Jack cheese, rich tasty bacon, sliced tomato, lettuce and a grainy mustard sauce. That's one Big Apple bite!
Near the end of February, McDonalds Japan will begin offering up the California Burger. Sandwiched between two halves of an artisan bun are a quarter-pound beef patty, spicy cheese, bacon strips, tomato slices and lettuce topped with a special sauce made with red wine produced in California. No avocado but still majorly gnarly, dude!
Last but not least, McDonalds' menus will feature the Hawaiian Burger - perhaps the oddest of the bunch, and not just because it does NOT include a pineapple ring or a slab of Spam. Drawing visual and taste cues from the traditional Hawaiian "loco moco" (typically white rice topped with a hamburger patty, a fried egg and brown gravy), the Hawaiian Burger features special gravy, an Egg McMuffin-style fried egg and bacon strips on a bed of chopped lettuce and an American cheese slice. Surf's up!
Some might say these so-called specialty burgers really aren't so special and they'd have a point: they really aren't all that unique, even from each other. As well, all four Big America burgers share a common ingredient (besides the beef patty): bacon. Maybe Japan knows more about what makes a Big American Taste then they're given credit for! (via Gigazine)