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McDonald's Japan “Quarter Pounder Jewelry” Puts Luxury In Your Lunch


Want some bling with your burgers? You'll be lovin' it more than usual on July 6th, 13th and 20th when McDonald's Japan rolls out three very special Quarter Pounders but you'd better act fast: each “Quarter Pounder Jewelry” sandwich will be sold for one day only.

Yes, each precious entree is strictly limited to the announced day of sale and when the store closes, the burger is history. Let's put on our jewelers' loupe and scope out this trio of luxurious lunches, beginning with the McDonald's “Quarter Pounder Gold Ring” due for release on July 6th.




Mounted between two halves of a sesame seed-studded split Kaiser roll are two slabs of thick-cut bacon and a wheel of pineapple – the proverbial golden ring, as it were. The Hawaiian influenced fillings are accented with Monterey Jack cheese and a special BBQ sauce flavored with more than 10 different spices. Mahalo Kitty?




A week later on July 13th, “Quarter Pounder Black Diamond” steals the spotlight. This aristocratic offering features black diamond truffles, grilled mushrooms, grilled onion, Emmental cheese and truffle sauce complementing a quarter-pound beef patty on a French-style brioche bun. C'est Magnifique!




Last but definitely not least, on July 20th the peppery, Latin-accented “Quarter Pounder Ruby Spark” provides fitting closure to McDonald's Japan's Quarter Pounder Jewelry campaign. Lurking within a split, flour-dusted French roll and nestled atop a quarter-pound beef patty are pepper jack cheese, guacamole avocado spread, jalapeno peppers and five slices of chorizo sausage. Me gusta!

Every blinged-up burger is packaged in a luxurious box reminiscent of those used to house actual rings, earrings, necklaces and other types of expensive jewelery. Speaking of prices, each Quarter Pounder Jewelry burger is priced at 1,000 yen (about $9.50) each or 1,200 yen (about $12.65) for a combo set with a limit of five (5) burgers per order. (images via McDonald's Japan)

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Steve Levenstein
J A P A N O R A M A
InventorSpot.com