Just in time for Japan's “winter party season” comes Pepsi Pink, a blush-tinted cola which should sell well in the homeland of Hello Kitty. According to Pepsi Japan, new Pepsi Pink is bursting with the rich aroma and refreshing taste of strawberry milk.
Is the world ready for carbonated strawberry milk, or at least Pepsi Japan's interpretation of what such a hurl-inducing formula might taste like? Well like it or not, Pepsi Pink is coming: on November 8th, to be exact.
The glitzy metallic-labeled bottles at least look nice, replete with strawberry imagery and cute polka dots meant to evoke the seed-studded skins of what must be Japan's favorite fruit.
The complementary 490ml of “gorgeous pink cola” that fills each bottle makes Pepsi Pink “suitable for the winter party season,” whatever and whenever that may be. I'm quoting Suntory's (Pepsi's distributor in Japan) press release here, and it seems the suits are really hoping to make Pepsi Pink a success with the target market being Japan's trendy, cute-obsessed legions of young ladies.
“Enjoy the rich aroma and refreshing taste of strawberry milk flavored cola,” Suntory subtly implores, although enjoyment is the furthest thing from my mind when contemplating the unnatural melding of Milk and Cola. It might make a good match with a curiously similar Japanese snack, Strawberry Cheetos.
Pepsi Pink as a soft drink concept pales in comparison with some of Pepsi Japan's previous seasonal offerings, which included Pepsi Caribbean Gold, Pepsi Baobab, and going all the way back to the beginning: Pepsi Ice Cucumber. It more closely resembles Pepsi White, an innocuous concoction which invoked the subtle sweet/sour flavor of yogurt.
As mentioned, Pepsi Pink will be released on November 8th, 2011, and will only be available for a limited time. Get it while it's hot; drink it while it's cold. (via Gigazine and Sakura Financial News)