Meet 'Pepsi Pink', Japan's New Strawberry Milk Flavored Cola

by Steve Levenstein

Just in time for Japan's “winter party season” comes Pepsi Pink, a blush-tinted cola which should sell well in the homeland of Hello Kitty. According to Pepsi Japan, new Pepsi Pink is bursting with the rich aroma and refreshing taste of strawberry milk.

Is the world ready for carbonated strawberry milk, or at least Pepsi Japan's interpretation of what such a hurl-inducing formula might taste like? Well like it or not, Pepsi Pink is coming: on November 8th, to be exact.

The glitzy metallic-labeled bottles at least look nice, replete with strawberry imagery and cute polka dots meant to evoke the seed-studded skins of what must be Japan's favorite fruit.

The complementary 490ml of “gorgeous pink cola” that fills each bottle makes Pepsi Pink “suitable for the winter party season,” whatever and whenever that may be. I'm quoting Suntory's (Pepsi's distributor in Japan) press release here, and it seems the suits are really hoping to make Pepsi Pink a success with the target market being Japan's trendy, cute-obsessed legions of young ladies.

“Enjoy the rich aroma and refreshing taste of strawberry milk flavored cola,” Suntory subtly implores, although enjoyment is the furthest thing from my mind when contemplating the unnatural melding of Milk and Cola. It might make a good match with a curiously similar Japanese snack, Strawberry Cheetos.

Pepsi Pink as a soft drink concept pales in comparison with some of Pepsi Japan's previous seasonal offerings, which included Pepsi Caribbean Gold, Pepsi Baobab, and going all the way back to the beginning: Pepsi Ice Cucumber. It more closely resembles Pepsi White, an innocuous concoction which invoked the subtle sweet/sour flavor of yogurt.

As mentioned, Pepsi Pink will be released on November 8th, 2011, and will only be available for a limited time. Get it while it's hot; drink it while it's cold. (via Gigazine and Sakura Financial News)

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Comments

Oct 23, 2011
by Anonymous

Just meeting market demand?

I've been making similar for years by blending strawberries and milk, pouring into glass THEN adding some cola.

Also try chocolate milk and cola.

Also try ice-chips+strawberries+chocolate+milk+blender, pour into glass, THEN add cola.

Start out with a smaller proportion of cola than you'd think. Add til you get the right amount of 'zing' without swamping the strawberry or chocolate.

Nov 16, 2011
by Anonymous

pink pepsi

Remember the Laverne and Shirley show? When Laverne would get upset or nervous, she would make herself a Pepsi and milk. I tried it and liked it. I ran across something that said this mixture really does have a calming effect. Cola does mix well with some fruit flavors.

Nov 19, 2011
by Anonymous

Lol

Almost any snack you can think of, Japan has some sort of "milk" flavor variety.

Dec 31, 2011
by Anonymous

PepsiPink Very Cool!

Hi, did you guys know that Pepsipink.com is already owned by a company called Prospeedo, I guess they have had that domain name for over 8 years, wow! and to think it took that long to make this crazy drink? who is Prospeedo?

Mar 20, 2012
by Anonymous

I was actually in Japan for

I was actually in Japan for a few months, and this was one of my favorite drinks. However, I tried it thinking that it would be awful... but it doesn't taste how it sounds. I wish they sold it in America, because I miss it so much!

Apr 3, 2012
by Anonymous

jaffa

The redesign was comparable to Coca-Cola's earlier simplification of its can and bottle designs. Pepsi also teamed up with YouTube to produce its first daily entertainment show called Poptub. This show deals with pop culture, internet viral videos, and celebrity gossip. Thanks.

Apr 25, 2012
by Anonymous

My aunt that lives in Japan

My aunt that lives in Japan sent me some. U taste more strawberry than milk. I don't even taste milk

Apr 27, 2012
by Anonymous

formchaos

I like your blog.

Jun 11, 2012
by Anonymous

Of course the Pepsi pink is so nice.

Of course the Pepsi pink is so nice, the packing is also attractive. It becomes more choices by people due to its own quality product, it become branded well plan of marketing. Thank you so much for your attractive share.