With so many marketing "specialists" trying to get at our supposed savings, all advertising directed to the boomer is straining my credulity. But there's a memory fitness program that's been independently studied and been shown to roll back memory ability by an average of 10 years and improve mental processing by 131 percent in subjects over the age of 65! I hype you not!
Posit Science's Brain Fitness Program, designed with the input of some 50 neuroscientists from around the world, was subjected to rigorous clinical trials at the Mayo Clinic, the University of Southern California, and Posit Science facilities, funded by the National Institutes of Health.
The Brain Fitness Program is based on the theory of brain plasticity, that new connections and roles for brain cells can be taught, and that the brain can change its shape and its internal architecture to accommodate these changes. In other words as far as boomers and seniors are concerned, 'old dogs can learn new tricks.' The program is a computer-based cognitive training program which builds on one's auditory skills to enhance concentration, processing, and memory.
In the study, which was randomized and double-blinded, approximately half of the 487 participants aged 65 and older, worked with the Brain Fitness Program for a total 40 hours over an 8 week period. The control group received a more traditional "novelty and intensity matched cognitive stimulation program" for the same period of time. None of the 487 participants were diagnosed with clinically significant cognitive impairment prior to the study.
When the results of the auditory tests of the Repeatable Battery for the Assessment of Neuropsychological Status were compiled, the group trained on the Posit Science Brain Fitness Program showed much higher cognitive scores than the control group. They ended the program with 131 percent faster auditory processing speed, 88 percent of which were at the level of people aged 40 or younger! Additionally, the average memory gained was at the level of a person 10 years younger.
Other benefits of the program included cognitive areas that were not specifically trained, like focus and complex thinking abilities. And more than 3 out of 4 persons reported benefits in their everyday lives, like remembering things they would normally write down, feeling more independent, more self-confident, and generally better about themselves.
You can buy the program here.. The complete results are published in the April 2009 edition of the Journal of the American Geriatrics Society. This kind of rigid scientific, independent research is the kind of advertising I would like to see on all products marketed to boomers!
PositScience, Journal of the American Geriatrics Society, via PR Newswire
Keeping you posted...