Men's Premium Bra Offers Hope for Japan's Overly Endowed

Too much bounce in your step? Get a Bro, bro.Too much bounce in your step? Get a Bro, bro.


The Men's Premium Brassiere is bouncing off the shelves at Japanese online retailer Rakuten. So says the company website where the Wishroom "Men's Bra" has achieved the number one ranking two weeks running! What's behind the sudden bust-out of an item previously known only from an infamous episode of Seinfeld?


Rakuten's online ad campaign is curious to say the least. The Men's Bras are displayed not on real live men, but on male mannequins. There are images of actual guys at the product page but they appear to be equipped with six-packs instead of flapjacks. They're also not Japanese.

C'mon Rakuten, show us who your target market really is - from all indications, it's European metrosexuals and not overweight office workers quivering away on the daily train trip. 

Now some among you may be wondering if the Men's Premium Bra is right for you, or that it would make a great holiday gift for that terror of the buffets, your chunky brother-in-law.

Keep in mind that the 2,800 yen (about $28) "mansiers" are only available in A85 and A90 sizes (33 to 35 inches), so it's not just sumo-sized moobsters who are going to be out of lactic luck.

According to Rakuten, wearing a Men's Bra makes guys feel "kinder, gentler, more receptive to the feelings of those around them." Are they speaking from experience or have they surveyed the brotherly bra buyers? Perhaps the best answer to that is "don't ask, don't tell."

According to this writer at least, the Japanese "bro" is just one more indication that enormous Mega Macs and sickly sweet soft drinks are finally having the expected effect on the Japanese waistline - and parts north thereof.

Whatever the reason, the Men's Premium Brassiere is here, so stifle the giggle and harness that jiggle!

Rakuten is offering those overly endowed or envious of their better halves (or both) a choice of four colors: black, white, pale blue or pink. Yes, pink - maybe wives and girlfriends will find their bra-wearing guys to be cute. Can we expect a Hello Kitty brand men's bra anytime soon? I'm guessing it's a done deal.

I should also mention that for a limited time and especially for Christmas, the Men's Bra's will be available in red... now that's hot. Word to Rakuten: please DON'T show Santa posing in a red Men's Premium Bra... Ho Ho Ho, No No No!!! You can get your own Men's Premium Brassiere here.

Nov 21, 2008
by Anonymous


if it is for men that have that problem then shouldn't they be more manly?

Nov 21, 2008
by Anonymous

I bet women are buying them

They look like a good design for a bra in a hard to find size. I think women are buying them. I like the center front elastic feature. I wish women's bras could have that.

Nov 25, 2008
by Anonymous

This is stupid ... its only

This is stupid ... its only a fad anyway, I definitely don't think it will do well over seas. Nothing would compare to going to the gym, getting fit. Rather then masking a problem. Just saw a video saying women hoped it would make "Men understand what its like to be a woman and be more gentle and caring". Rubbish. Do us men ever project our neurotic thought on to women? Do we ever ask to be understood? Do we want to wear you clothing? No thanks. If you want a man to have respect for you just date a man with at least half a brain. But we shouldn't have to be ashamed of being masculine!

Nov 26, 2008
by Anonymous

Ni Feng Liao

The inventors are so crazy!!!!!!!

Why would a man wear a bra?!

Sheng Jing Bing!

Nov 29, 2008
by Anonymous

absolutely stupid!

I think the whole idea of 'brassiere for men' is STUPID..i only knew that most designers were gay,but designing a bra for men...!!!!
I would nvr want my boyfriend to hv those ever..i'l faint if i actually see any guy in a bra..
and whats about the 'tight feeling' in that video?
completely insane!! Morons!
Designers,please dont rack ur brains so much to create something unusual..coz THIS is awefulllll.....

Nov 30, 2008
by Anonymous


TOTTALY GAY...suppose to make men more "softer" (GAY)...

Dec 3, 2008
by Anonymous

Great and creative

I think the company want to make money and doing some new product at this men (market)! If 1% of world wide male going to buy and try this bras. It can make alote of profit for them. Female can ware boot's and shortclothes, so why male can't ware bra's and skirt's? This is a new market and futuristic. Good business!

Dec 14, 2008
by Anonymous

Ignorance is Bliss

Crossdressing is another genetic induced world with a wonderful ying yang balance sans frat boy fear response. Whatever .... most of you will take your prejudice to the grave.

Dec 14, 2008
by Anonymous

So what!

Who cares... if you wanna wear a bra, just buy any bra - bra's are not made from the rib of a woman, they are made from the fabric of designers - they don't belong to women. If you wanna bra, just go buy one and wear it...

...and to the bigots that say its gay, I say, what's wrong with being gay?

You should know, wearing a bra is not a "gay" thing. Gay men want nothing to do with wearing a bra... Gay men, like MEN!!!

On the other hand, "Transgendered people" (aka: Cross Dressers and Transsexuals) are individuals (both men and women) who suffer from a clinic disorder called "Gender Identity Dysphoria" (GID) some times choose to cross dress as an outlet to express their inner self. It is not something to make fun of anymore than it is to make fun of someone that is handicap or has a mental disorder. Cross Dressing or Transitioning" to live presenting the opposite gender one is born is sometimes prescribe as a way for a transgender individual to deal with depression and suicidal thoughts/attempts.

GID it s a recognized condition of the AMA - so educate your self before you say its Gay, because GAY people want nothing to do with wearing the opposite genders underwear... Gay people are about sexual identity and transgendered people are about GENDER identity.

On the other hand, I agree with the men that they should not have to be made to feel that its wrong to express their masculinity. If I was man, and someone one asked me to wear a bra, I would be insulted as this could be a form of de-masculinezation. If a man wants to wear a bra because he has health issues, thats one thing, and its not gay, its just good sense, but if he is wearing a feminine bra as a fashion statement, then I have to ask, what's the message? Self expression? of what? Be proud men of who you are - bra, or no bra. If man wanna wear a bra, then design them a masculine one they can wear with dignity, honor and enhances their masculinity!

Dec 30, 2008
by Anonymous


jajajaj... eso es para pt.. si no sostiene nada.. jajajaja medio gay el q usa.


Jan 7, 2009
by Anonymous


I agree on the last comment who revolts the idea that this is gay.

I find this to be creative. Blame the advertising agency who made the ad that gave you a whole twisted picture.

This one's smart and it's selling, they're cute too, I'm going to japan and get myself one. haahaahaaa

Mar 4, 2009
by Anonymous


eeeew. i dont want a guy wearing bra. so if you aint gay dont wear bra please! ill shoot you!