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A Microblogging Search Engine by Google?

If you can't beat 'em, join 'em! The Google Operating System Blog, which is widely known as the town crier for Google's "unofficial news" reports that Google Inc. is preparing to launch a search platform that will index content from Twitter and other microblogging sites. While Twitter's search engine and others like Tingly and Tweefind already provide similar services, Google thinks it can move the microblogging search game up a notch!

Since posts are 140 characters or less, microblogging services are great for live blogging, posting real-time data and reporting breaking news' headlines.  But as information is doled out in small bytes, a lot of the posts are not highly search relevant. Twitter’s own search service lists their posts according to date delivery, not according to relevancy.

This past May, the tip off came from Google's Search Product Chief, Marissa Mayer, also known as the "Googirl."  She admitted that "we are interested in being able to offer microblogging and micro-messaging in our search. Particularly in Blog Search and possibly in Web Search."

Tim O'Reilly, Founder and CEO of O'Reilly Media, argues that microblogging service Twitter is changing real-time information search in a way that will revolutionize the web. O'Reilly goes on to discuss the impact web search engines like Google have had on shaping human/computer interactivity.



Assuming this rumor to be true, it’s unclear whether Google would be launching the service independent of Twitter to whom it has been rumored to be in discussions on some sort of partnership. Similar to Google’s current blog search offering, results would also be incorporated into Google’s main web results.

It is also unknown (if this were to happen) as to when this new search engine vertical would debut?. However, if and when it does,  it is an undisputed fact that Google's robust search and indexing technology capabilities would bring a lot to the table when the time comes.

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Ron Callari
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