Log in   •   Sign up   •   Subscribe  feed icon

Microsoft And NBC Team To Show The Olympics By Silverlight

NBC's Olympics live streamNBC's Olympics live streamYou don’t have to go to China to see the summer Olympics in Beijing – and you don’t have to watch the obscure sport you enjoy at 2 in the morning either.

Perkins Miller, NBC’s senior VP of digital media for sports and Olympics said the Peacock Network will have live Web coverage of the entire Games this August. It will also archive 2,200 hours of video: not only every day of the Olympics, but nearly every competition too.

“We’re talking about doing 25 sports online that we aren’t really doing on broadcast,” Miller said.

NBC is using Microsoft’s Web application “Silverlight,” planning the process over the last nine months. NBC and Microsoft have a relationship already, of course sharing the MSNBC brand.

Bill Gates announced the use of Silverlight back in January, but now we know more about what’s happening for the Olympic Games. At its peak, it will host more than 20 live video streams at the same time, plus archive several thousand more hours of highlights, replays and profiles. Gates said fans will also be able to pop up text content for each sport, like statistics, official rules and athlete profiles (maybe even the traditional NBC profiles, with dramatic music)

Miller said in terms of the Olympics, Microsoft is a media and technology company that can contribute more than just software to coverage of the games. Testing of the site’s live streaming will take place during Olympic qualifying rounds, which kicked off earlier this year.

You can’t dodge the ads, though (except with TiVo). Miller said during live streaming of the Olympics, NBC will promote “dynamic ads.” He said the TV network is also trying to head off piracy by “having conversations” with YouTube and similar content sites.

Comments
Apr 30, 2008
by Anonymous

US Only

I wonder if this will be an only US service. Because that's how it works for other shows.

May 1, 2008
by Anonymous

More Sports Less Talk?

NBC has virtually ruined the Olympics broadcasts with their constant blabbing and feel good focus segments.
Most people if they want to watch the Olympics they want to see the sports, not listen to shortman Bob Costas blather on forever.
My skepticism of NBC doing a good job is based on the years they have done the Olympics before. Throw Microsoft into the mix and it will probably be less than satisfying.