When A Mini Is a Giant - Brilliant Advertising of the Mini Cooper
by Amy Gifford
Mini Cooper not only has creative advertising...they have creative ways of displaying them and always find creative places to put them.
Beginning with some very creative print ads.To promote mini.com, this one reads: Find out why a MINI handles the way it does at MINI.com
From the Let's Motor campaign.
Source: hidden persuader
Now my personal favorite print ad.
Reads: Let's take it off. Let's take it all off.
This is a magazine with a printed wrap. When the wrap is removed, so does the cover of the mini cooper.
Source (all others above): Ads of the World
Ok, I have two favorites, who could forget the transformer.
Source: Cheers and Gears
As for outdoor advertising...This is a great outdoor/billboard campaign...
Source: Strange Cosmos
Another outdoor campaign...this one a wallscape.
Source: theavclub
This one utilizes both billboard advertising and wallscapes.
Source: Marketallica
And one more "sleek track" billboard.
Source: Outsiders-Unite
This billboard actually uses information stored on a computer chip in Mini Coopers, so when Mini drivers are going past, they will receive a personalized message.
Source: PZRServices
Mini has also been known to use some very nontraditional techniques...Some more interesting guerilla tactics include this urinal race course, with 3D pylons and all and take a Mini test drive.
Source: Outsiders-Unite
This mini was placed in a building in Yaletown.
Source: Marketallica
Then there is the mini in a box.
Source: Marketallica
What are you doing this weekend?
Source: Marketallica
This one was at Molina Ski Resort.
Source: Marketallica
In the airport/taxi waiting area.
How funny...
Source: Canadian Design Resource
The Mini ‘Size’ campaign attempts to demonstrate how much interior space the Mini has. It’s strategically placed at the top of a subway entrance so it appears that several people are piling into the car or exiting the car.
Source: Gush Magazine
What do you think of the giant ad campaign for such a small product?
Amy Gifford
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