Need This New Invention? Rocky's Bourbon Beans
J.K. Rowling may well have opened a real can of worms when she created Bertie Bott's Every Flavor Beans. And yes, can of worms could be a flavor, right alongside of vomit and earwax. Jelly Belly Jelly Beans preceded her with their amazing selection of the sweet treat and took them out of the realm of an Easter-only candy. Now there is a new idea floating out there on Quirky.com -- alcohol-flavored jelly beans.
It is an idea that was bound to happen sooner or later. Like many of the ideas posted on the website, it isn't very well fleshed out, but so simple it probably doesn't really need a lot of fancy verbiage to fluff it up. Although a little more might sell the idea better.
The basic idea is to make jelly beans with the flavor of different alcohols for adults who like to drink -- or maybe even for those who like the flavor but are trying to quit drinking. The idea intrigues me because these flavors are really not meant to be sweet so it would make for some interesting food chemistry to get those flavors just right, sugar and all. Jelly Belly did it splendidly with their buttered popcorn, but corn has a natural sweetness.
Honestly, I would not necessarily be all that interested in straight bourbon, whiskey, and tequila. Beer flavored beans might send us back to thinking of Bertie Bott's beans. Then there's vodka. Without the alcohol would you even know it was there? Would that be a flavorless bean? Oh, but a nice Burgundy or Chablis bean could be quite enticing.
Flesh out the idea to include bean flavors like Sloe Gin Fizz, Margaritaville (complete with a rim of salt?), Strawberry Margarita, Banana Daiquiri, Bloody Mary, Mimosa, Tequila Sunrise and this idea could seriously start to fly. I left out Piña Colada since Jelly Belly has already done that one splendidly.
This could lead to some fun gift ideas -- like giving a pair of wine glasses filled with wine-flavored beans. Margarita glasses loaded with Margarita beans! The gift of a decanter filled with a mix of beans would be divine. Those are only the saner of the ideas. A marketing team could probably take this in some totally whacky way -- maybe a Chug-a-Lug College Mix or a Lost Weekend Variety Pack. I'd go for the Tipsy Teetotaler Ten Pack.
Will Rocky Dowd and his Rocky's Bourbon Beans make the cut on Quirky.com? It's hard to say, but at least he's giving it a shot (and a beer).
Note: Quirky.com is a website that helps inventors get worthwhile products made and to market. Once an inventor posts their idea the public votes on whether it is an idea the Quirky staff should review. If there are enough votes the staff then considers the viability of the product. Selected products will be manufactured and sold in their online shop and other venues they have partnered with. Thousands of ideas are submitted to their site each week. Out of those thousands only a handful will make the cut.
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Laurie Kay Olson
Clever Problem Solvers