New Aston Martin DB10 Brings Bond Back To His Driving Roots


Double-O-Seven, meet DB10: Aston Martin and EON Productions have teamed up to reunite secret agent James Bond with his original ride. Aston Martin's design team worked closely with Sam Mendes, director of the upcoming Bond film Spectre, to create "the ultimate car for the world's most famous spy."

Spectre is the 24th installment of the 007 franchise and stars Daniel Craig as Bond. Craig took over the starring role in 2006's Casino Royale, in which he drove an Aston Martin DBS V12. While it's the brand most closely associated with Bond, Aston Martin's signature sports car first appeared (in the form of the DB5) in 1964's Goldfinger.




Half a century later, Aston Martin is back with Bond and the latest iteration of his ride debuted on stage at Pinewood Studios on December 4th, 2014.

“In the same year that we celebrate our 50-year relationship with 007,” proclaimed Dr Andy Palmer, CEO of Aston Martin, “it seems doubly fitting that today we unveiled this wonderful new sports car created especially for James Bond.”




Production will be strictly limited to 10 sports cars, all of which are expected to be used in the film's production making it “the most exclusive DB ever” according to Palmer. “It's 10 cars total run - let's hope James Bond doesn't wreck them all!”

While one won't be able to walk into an Aston Martin dealer someday and drive off with a spanking new DB10 (yeah, you wish), fans of the marque can at least rest assured the car showcases Aston's new styling direction. These features, such as a new headlight design and  should manifest themselves on the car set to replace the current DB9 sometime in 2016.




Considering Spectre is scheduled to be released in late 2015, the timing is perfect for Aston Martin's marketers who have some big shoes to fill. Like a good Bond flick, however, the forthcoming DB11 doubtless won't disappoint. (via Quartz, Automotive Addicts, and Autocar)