New Born Fame: Controversial Toy Biz Gets Babies Active On Social Media

These days it seems as though the minimum age requirement for using social mediaBaby selfieBaby selfie is getting progressively younger with each new development. While children and adolescents are on Facebook sharing their lunches packed by doting parents, there's one age group that's noticeably absent in the creation of their own digital footprint - babies. However, a new niche company is destined to change that.

New Born Fame gives the diapered and solid food-free generation access to post on multiple social media platforms in a user-friendly way for the first time ever. Of course, babies haven't been altogether absent from social media - not with their parents chronicling their adventures in parenthood for the world to see. But, when toddlers have cameras, school-aged children have iPods, and older children have smart phones and tablets that let them independently engage online, why should babies be left out?

Whether you embrace the idea or interpreted that last statement facetiously, creator Laura Cornet saw a market for the first item in the line; a mobile that allows babies to post to the top social media platforms. Like traditional mobiles, this modernized version is designed to hang over a baby's crib and offer entertainment. But unlike your run-of-the-mill mobile, the toys featured include a Twitter bird, Facebook logo, Instagram camera, and a soft plush ball.

New Born Fame MobileNew Born Fame Mobile

The social media toys offer babies far more than simple entertainment. When the baby pulls the Twitter bird, a randomly generated tweet is posted to their account. The Instagram camera takes a video and posts it, and grabbing the Facebook logo uses the onboard GPS to post the baby's location along with a status update to their profile. The generic looking toy is the one that accomplishes the most from a functionality standpoint, as it takes a selfie when played with and posts it to all three social media platforms. 

In order for the mobile to operate, parents need to setup their child's social media accounts and follow the instructions to synchronize the mobile to auto-post to them. The designer intends to fine-tune the technology further to allow parents to review what's on the device prior to posting.

The interesting thing is that according to New Born Fame's creator, research shows that many parents are likely to embrace this controversial product in its raw form. When speaking with parents, she discovered that more than half of them posted their newborn baby's image online within his/her first 24 hours of life. In general, they had little hesitation about putting their children's images online for public consumption. 

New Born Fame Crib ToyNew Born Fame Crib Toy

Their only concern related to the fact that their child has no say in what's posted about them on the internet. There's no way for parents to know if their child will grow up and find themselves embarrassed that their first bath was put online, or if they'll be proud. At least in the old days, parents only had to decide on the right moment to present the naked baby album to a new boyfriend or girlfriend, which was accompanied by far less humiliation potential.  So, what New Born Fame's mobile does is takes that decision away from parents, and gives babies control and a sense of autonomy in the establishment of their own digital footprint.

Cornet claims that New Born Fame is meant to make people stop and think about their children's interactions with social media, particularly as new technologies emerge that increase its accessibility to all ages. However, she's also embraced the concept as a viable business plan with marketable potential.

This is definitely one startup we'll be keeping an eye on to see how their product line grows, and how well their controversial approach to social media is received.

What do you think about New Born Fame?

Via: Springwise