New Travel Ad Campaign Highlights Reliability

An innovative new ad campaign for Cox & Kings Travel focuses on the company's longevity in the hopes of building trust in its services.

Advertising agency Saatchi & Saatchi out of Mumbai created this innovative campaign for Cox & Kings, which has been in business since 1758. In fact, it's the longest-established travel agency in the world. Their new ads are displayed as tourist photos from decades ago, showing some now-familiar landmarks, such as the Statue of Liberty, London Bridge and the Eiffel Tower, in the construction stages. The ads are designed to link Cox & King's 250 years of travel experience with notions of dependability and expertise.

What do you think of the ads? Does a brand's longevity equal credibility?

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