New Balance Announces ML574 “Year of the Snake” Sneakers

New Balance is celebrating its 25th anniversary this year and what better way to mark the occasion than by releasing some very special shoes: ML574 “Year of the Snake” Sneakers.

Marketed in Japan by Mita Sneakers, the limited edition serpentine shoes pay homage to both the company itself and to 2013, the Year of the Snake according to the Chinese horoscope.

Crafted from a variety of materials including some – such as black patent leather – not usually found on athletic shoes, NB's model M574 sneakers are visually arresting while pushing the envelope of what's deemed to be over the top in today's special edition athletic show design. You might not want to wear these shoes to play, even though they're designed for “go” as well as show.

New Balance's design team has gone all-out to infuse snaky style into these sneakers. Look past the charcoal gray on rainbow bodies of the shoes and you'll find printed trim with a faux snakeskin appearance, shiny shoelaces and a pair of gold-toned eyelets up front that evoke the look of a snake's eyes. 

Regularly priced at 12,600 yen (about $140) including tax, New Balance Model ML574 “Year of the Snake” Limited Edition cross-training shoes are specially priced at 11,340 yen (about $125) per pair and can be purchased online from the White Rabbit Express website.

Editor's Update: The New Balance Model ML575 is also available in the U.S. and found on Amazon here and other New Balance retailers. 

White Rabbit Express
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