New Brand Advocate Platform for Hotels Generates ROE & ROI
by Ron Callari
Flip.to is a new marketing platform that helps hotels turn their guests into advocates. After completing a successful beta, today the Flip.to team is announcing a new batch of results that would make any hotelier smile.
Nearly one in four guests has used Flip.to to spread the word to their friends, family and colleagues about their
upcoming trip, and in turn, where they'll be staying. This level of engagement is far higher than traditional marketing campaigns and has translated into big numbers in just about every metric, including ROI.
Every post that a guest makes to their social networks through Flip.to reaches 275 people on average. For every 100 posts, hotels have seen 300 to 1000 people click on the shared link back to the hotel's website.
Plus each link has a unique code that allows Flip.to to personalize the experience specifically to that guest's network. This translates into a strong, trusted brand connection; 10 to 50 new additions to the pool of potential future guests; and 10 to 20 booked room nights. And this is for every 100 posts by a hotel’s existing guests. Flip.to is reaping a minimum of 10X ROI for hotels.
Flip.to ROI
Bernard Metzger"A social media presence with a well-developed social media strategy in
place can no longer be ignored and leveraging the Flip.to services will
make hotel tweets and postings stand out and encourage more page visits
while building brand loyalty," noted Bernard Metzger, founder of TravelIndex.com
John Moser
"We know from research that our most powerful marketing tool is referral from our current customers," said John Moser, Chief Brand and Marketing Officer, Denihan Hospitality Group. "Flip.to has enabled us to bring the voice of our customers into the sales process."
Brian KentBrian Kent, one of the two founders of Flip.to explained that “your guests are the single best source for spreading the word about your hotel. Most folks trust their friends and family more than advertisements. Collectively, they’re a huge, untapped marketing force."
Flip.to already has over 75 hotels around the world on the platform that blends into a number of different guest touch points, including being successfully integrated on all major booking engines. Once integrated, hotels have full control over the messages that guests share and the incentives that can be earned by them and their networks. Flip.to enables hotels to track all of the activity and conversions their guests have drummed up in real time.
To find out more about how Flip.to works and to sign up, head over to http://flip.to
Nearly one in four guests has used Flip.to to spread the word to their friends, family and colleagues about their
upcoming trip, and in turn, where they'll be staying. This level of engagement is far higher than traditional marketing campaigns and has translated into big numbers in just about every metric, including ROI.Every post that a guest makes to their social networks through Flip.to reaches 275 people on average. For every 100 posts, hotels have seen 300 to 1000 people click on the shared link back to the hotel's website.
Plus each link has a unique code that allows Flip.to to personalize the experience specifically to that guest's network. This translates into a strong, trusted brand connection; 10 to 50 new additions to the pool of potential future guests; and 10 to 20 booked room nights. And this is for every 100 posts by a hotel’s existing guests. Flip.to is reaping a minimum of 10X ROI for hotels.
Flip.to ROIBernard Metzger"A social media presence with a well-developed social media strategy in
place can no longer be ignored and leveraging the Flip.to services will
make hotel tweets and postings stand out and encourage more page visits
while building brand loyalty," noted Bernard Metzger, founder of TravelIndex.comJohn Moser"We know from research that our most powerful marketing tool is referral from our current customers," said John Moser, Chief Brand and Marketing Officer, Denihan Hospitality Group. "Flip.to has enabled us to bring the voice of our customers into the sales process."
Brian KentBrian Kent, one of the two founders of Flip.to explained that “your guests are the single best source for spreading the word about your hotel. Most folks trust their friends and family more than advertisements. Collectively, they’re a huge, untapped marketing force."Flip.to already has over 75 hotels around the world on the platform that blends into a number of different guest touch points, including being successfully integrated on all major booking engines. Once integrated, hotels have full control over the messages that guests share and the incentives that can be earned by them and their networks. Flip.to enables hotels to track all of the activity and conversions their guests have drummed up in real time.
To find out more about how Flip.to works and to sign up, head over to http://flip.to
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Ron Callari
Social Media Trends
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by Anonymous
Great Results!!!
Great results---> Nearly one in four guests has used Flip.to to spread the word to their friends, family and colleagues about their upcoming trip, and in turn, where they'll be staying. This level of engagement is far higher than traditional marketing campaigns and has translated into big numbers in just about every metric.
by Anonymous
Expand Usage
Can apply to
Cruise Lines
Resorts.
Country Clubs.
Theme parks
Airports.
Museums.
Beaches?
Auto, Plane, Truck sales.
Auto rentals.
by Anonymous
Flipto has done a great job...
Sounds like Flip.to has found the right solutions for the travel industry. Brian Kent is really a person of great knowledge and he has used this knowledge effectively for his company.
by Anonymous
This is interesting and
This is interesting and innovative. I wonder who came up with this idea; must be someone with a great imagination and a lot of experience. I met these kinds of people when I was studying to get a master of public administration degree on classified ads. Some persons really amaze me, the very smart ones, I wish I could be able to do things like that.
by AllanBrouwer
This is a great idea. And as
This is a great idea. And as far as I see the results came pretty fast, I'm amazed. People have realized that using technology is the best way to get into business now. I wouldn't have imagines that last year when I went on vacation and I chose one of the great Hawaii Island hotels. This is a good marketing strategy that offers advantages to clients as well.
by Anonymous
jaffa
The hybrid organization is a body that operates in both the public sector and the private sector, simultaneously fulfilling public duties and developing commercial market activities. As a result the hybrid organization becomes a mixture of a government and a corporate organization.
by Anonymous
jaffa
An orientation, in the marketing context, related to a perception or attitude a firm holds towards its product or service, essentially concerning consumers and end users. Throughout history, marketing has changed considerably in conjunction with consumer tastes.