New Water Bottles from Japan Change The Way You See Water
Hyotan Kara Mizu is a new brand of Japanese mineral water that sets itself apart from its many competitors through its appealing packaging. The reuseable bottles come in 20 different colorful pattern designs and the curvaceous, organic shape is meant to resemble a gourd.
Mineral water is a popular item in Japan, so the manufacturers of Hyotan Kara Mizu, Kinki Partners, sought another way of distinguishing their product: focus on the outside instead of the inside. "Hyoutan" is Japanese for "gourd", and the smoothly curved bottles of Hyotan Kara Mizu mineral water are shaped like those traditional water gourds of times long past. They even come with a red carrying cord, just like those old-fashioned "canteens"!
Kinki Partners may have a funny (to us) name but they're very serious when it comes to recycling - that's been their main business, in fact. Hyotan Kara Mizu mineral water fits in well with the company's other endeavors as its bottles are meant to be reused and recycled.
Available by the bottle for 500 yen (about $4.25) or in cartons of 20 for a net 350 yen ($3.00) each when purchased direct, Hyotan Kara Mizu mineral water makes a great gift. He case of 20 features unique designs on each and every bottle, some evoking traditional Japanese designs reminiscent of gorgeous kimonos and others displaying a more modern theme with English alphabet letters in a variety of colors. (via Japan Marketing News)
Japanese Innovations Writer