While the widely popular Mafia Wars
is chewing up the digital landscape by trying to recruit everyone on Twitter one tweet at a time, there are two other nefarious families making the social networking scene. These families, just as ruthless and similar in style to the mafioso have the makings for a great new
Mafia Wars game.
Hailing from the Bowery of Manhattan, known for seeking instant ratification,running the numbers and gambling on high stakes, they also had their shot at building an unorthodox empire.
Well, while this new version of the game is yet to be developed, after I saw what Sanjeev Naraine
was able to accomplish in building two social networks for the displaced employees of Lehman Brothers
and Bear Stearns
, I thought it would provide a unique spin on the current Mafia Wars game, if you pitted the two families against each other.
Nariane, the mastermind behind the networks has already
done a lot of the leg work. When he was laid off by Bear Stearns in October, 2007, the 31-year-old decided to create a new home for his colleagues, a social network site called "Who Killed the Bear
?" in May 2008, and has amassed to date a following of 2000 ex-BSers.
A year after Lehman Brothers filed for bankruptcy, he followed up his BS success with a new niche social network called "Forever Lehman
The dedication on the FL site
states, "to all Lehman employees past and present. Share your thoughts and experiences, network for job opportunities, or just stay in touch with each other! This is your place to keep the 'Lehman Family' alive."
Now granted, the FL family does outnumber the BS family by 700 members, but if both groups were presented with the goal of increasing enrollment, I think they could rise to the challenge.
Like Mafioso families, there is a lot of loyalty amongst the members of financial institutions. So instead of a developing a reality show about unemployed fathers or ex-employees wasting their time petitioning for their severance payments and benefits to be reinstated, I think Naraine or one of his legions of followers should pit these two networks against each other and score
the two families based on some of the following challenges:
- which family attended the most happy-hour functions!
- which family attracted the most followers on Twitter!
- which family secured a book deal first!
- which family has the most whistle-blowers ready to speak to the authorities!
- which family secured the greatest ROI by bankrolling their severance on the stock market!
These are just a few ideas for the FL men and BSers to consider when jump-staring this new MAFIA WARS social network game. Perhaps Sean McGee would be the likely candidate to take on this task, since he remains unemployed after the collapse of Lehman Brothers on September 15, 2008:
So...who are you rooting for? Forever Lehman or Who Killed the Bear? Or perhaps they will both be nosed out by that new family moving in on their turf...anyone remember AIG?