Nissan's New Infiniti ESQ Shines In Mirror Finish Silver Paint

How shiny is TOO shiny? A new Infiniti ESQ recently displayed at a popular Beijing shopping mall answers the question after just a few seconds of reflection.

If you haven't heard of the Infiniti ESQ but its distinctive style seems more than a little familiar, welcome to the club. If you're looking to buy one, well, welcome to China – Nissan's Juke has been bumped up to Infiniti status and it's only being sold to Chinese carbuyers.

Nissan debuted the badge-engineered Juke earlier this summer at the Chengdu Auto Show but the display model was painted a relatively conservative metallic copper.

Perhaps up close & personal reactions to the new ESQ weren't up to Nissan's expectations; which might explain why a much more radically painted ESQ is making the rounds of China's hot spots complete with an accompanying complementary custom platform bedecked in massive spikes.

The example above is currently appearing at the “super hip” (according to Car News China) The Village shopping mall in Beijing. Both the vehicle, dubbed a “premium quirky crossover” by CarAdvice, and its platform dazzled onlookers thanks to a polished silver finish worthy of your bathroom mirror... or a morphing Terminator.

It's doubtful consumers can order their own Infiniti ESQ in this eye-frying color – we're guessing road safety issues on sunny days might have something to do with that – but those who opt for a new ESQ will find it surpasses its Nissan Juke cousins in other, more practical ways.

Besides adjustments to the grill and badging both inside and out, the Infiniti ESQ boasts an upmarket interior with higher quality trim and new alloy wheels.

The upgrades continue under the hood where lurks the 147kW/250Nm 1.6-litre four-cylinder turbo petrol engine from the sporty Juke Nismo: in fitting with its Infiniti branding, the ESQ bypasses the entry-level powertrains available for bread & butter Jukes. The engine is to be complemented by all-wheel drive along with a torque vectoring system.

So, why does China get what westerners would no doubt want? According to Infiniti global communications manager Stefan Wienmann (in a statement to AutoBlog), the brand sees “specific sales opportunities” in China's burgeoning compact crossover segment.

As well, the ESQ “enables us to gain experience in positioning a new premium model to the 'new millennials', a customer group that is very important to us”. Getting their attention by waving shiny things would seem to be part of the plan.