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NKOTB's Tink! Takes on a Life of Its Own

Jordan Knight promised to release the true meaning of "tink!" and  has announced the winner of the New Kids on the Block's NYC Today Show contest. Virally, Jordan's one-word tweet of "tink!" has exploded onto the Twitterverse into a global frenzy exciting a fan base who just can't get enough! From tens of thousands tweets to tink! cartoons, tink! products and even an Ashton Kutcher Platinum Tweet Award, tink! has taken on a life of its own.

First the Winner announcement... revealed on May 1 complete with a tweet drum roll----> and the winners is a Ms. Tatiana Michelle Hernandez. (not to be confused with SubjectReality, who apparently has been attracting a lot NKTOB followers on Twitter as result of the similarity of her name)  At the time of this posting, the profile I had on the real Tatiana indicated that she born in the 80s (note: NKOTB's LP "Hanging Tough" hit the charts in 1988) her mother is also a fan (which makes sense since she is probably the same age as NKOTB), lives in California and is considered a "Jordan girl" which means she favors "Jordan Knight" over the rest of the band members. There was also a runner-up by the name of Marlene Putnam, which apparently was  joke, since Marlene Putnam is Jordan Knight's mother''s name? The subsequent runner-up selected was Jodi Carlson who hails from Iowa.

And now the for the tink! reveal---> First let's clear this up. As much as tink! enthusiasts would have liked the following video to be the answer, I think the use of tink! in this video is pure happenstance. It's  actually a hilarious cartoon based on Katt William's special, "It's Pimpin, Pimpin":

So as far as the real reveal, as of this posting, Jordan Knight is continuing to keep that a secret. As a result of the TOP TEN POLL that I recently released, over 2300 of you voted. While the overwhelming majority of you (1099) didn't agree with any of the survey choices, 495 thought it could possibly mean "Tweeting Interest in New Kids" and 183 thought it might be the name of a new NKOTB single.

My personal opionion, based on all the subtle clues tweeted out over the course of the last week is based on Jordan's relationship with his two sons (his very own "new kids on the block').  Since tink! seems to  pleasantly surprise Jordan each time  it happens and since initially he wanted his son Dante to film one of its occurences, my best guess is when his youngest son Eric Jacob surprises him with a kiss or a tink! 

In April, Ashton Kutcher's much publicized challenge to CNN that he could amass a larger Twitter audience than the mega-news network won him the much acclaimed Platinum Tweet Award. Ashton in his typical 'Punk'd' persona awarded himself the honor on a YouTube video.



In turn, and only a month later, Ashton decided to pass the honor along to another who could be considered one of Twitter's "most influential twitterers." After he polled his followers online, he rifled through tens of thousands of nominees. While Mike Wesely from TwitTalk.tv was a likely contender, the final choice went to one that showed exemplary work on Twitter ----> you guessed it, New Kids on the Block. Whether Ashton was influenced by his days of "hanging tough" at NKOTB concerts in the 80s or whether it was due to the NKTOB Twitter follower numbers is hard to assess ( NKOTB - 31,142, Donnie Walhberg - 53,824, Joey McIntyre - 32,111, Jonathan R. Knight - 31,976, Jordan Knight - 23,266 , Danny Wood - 18,578). But nonetheless, the torch has been passed, and "Butters" (the PTA equivalent to the Oscars) has been awarded to boys in the band!

NKOTB gratiously accepted the award in true online fashion... by tweet:



Jordan's previous Twitter avatar was just changed to a cartoonish Jordan Knight uttering the words "Ohhhh SNAP." This gave me the idea to illustrate my recent interaction with NKOTB fans, and its subsequent altercations. As an editorial cartoonist, my kidd millennium cartoons have lampooned politics and the world of social media for quite some time. So kidd millennium decided to offer up an illustrated version of how getting caught up in "all things NKOTB" may be hazardous to your health!



TINK! in its short lifespan has also generated product development. Jamie Sutton, a recent Twitter convert has decided to finance her trip to NKOTB's Denver, Dallas and Houston concerts by offering the following product line of women's blouses.



This motivated me to think of doing something similar. Having just experienced my sister's long and hard fought battle with breast cancer, I was impressed by the charities that NKOTB sponsors to help fight this horrific disease. In conducting my research for this article, I learned that Danny Wood set up a fund in honor of his mother where 100% of the proceeds go to the Betty Wood Breast Cancer and Susan G. Komen for the Cure Foundations.  So the CafePress store called Tink! Before You Tweet is set up for anyone to purchase Tink! merchandise where the profit will be donated to these foundations.
Tink Before You Tweet MerchandiseTink Before You Tweet Merchandise
Tink Before You Tweet MerchandiseTink Before You Tweet Merchandise

 

 

 

 

 

 

ImageImage


CHALLENGE: I now challenge all readers to come up with additional activities and fund-raisers that can support these charities and tweet me their suggestions. I strongly feel that we are living in the world of social networking for a purpose. And that purpose is to find ways to offer a helping hand to others, and make out best efforts in "paying it forward" whenever we find an opportunity.

Now from a viral marketing perspective, I would have to say that the phenomenon of tink! is a great Seinfeldian saga as to how something very simple can mushroom into something larger than life. And yes, while on the surface, my skeptical nature may have thought of this initially as a publicity stunt, I think what it eventually was able to accomplish was of consequence. I think it demonstrates how a social network like Twitter can mobilize people into action... based on what Donnie Wahlberg refers to as an "army of 50,000 who are fearless and come armed with love."

There were no adverstising dollars supporting this campaign...nor TV entertainment shows blasting out the message nightly to reinforce it. It was based solely on a direct channel of communication between celebrity and fan. And while Twitter and other social networks get slammed regularly for only allowing one-way communications, I think the tink! phenomenon shows that not only do two-way conversations exist, more importantly they can do a lot of good in making people feel better about themselves, and hopefully in turn find ways to improve our lot in life.

As always I welcome your thoughts and feedback... and hopefully at this point I have converted my harshest critic, Ms.Alice Willson, who goes by the Twitter handle of "dwsmillionthhug" who initially threatened to "chop off my legs" for critiquing her favorite band! I'm presently in the Witness Protection Program until she formally admits by tweet that she forgives me! Maybe you can counsel her on my behalf as well! ;-{>  Hang tough Blockheads!


 

 

Comments
May 4, 2009
by Anonymous

Jordan Whatchya TINK...

Is this good for the TINK! craze?

May 4, 2009
by Anonymous

Seriously??

You've improved by leaps and bounds since your first blog post on NKOTB but did you really just spell, DDub's name as "Donny?"

I'm at a loss for words.

May 4, 2009
by Anonymous

Jordan's TINK is SEXIER ....

Jordan's TINK is SEXIER than Jonathan's TRACTOR! : P

SUPASEXY ...lol

May 4, 2009
by Anonymous

We hosted a NKOTB

We hosted a NKOTB pre-concert party in Des Moines and raised money for Danny's charity... planning to do it before every NKOTB concert we attend. Thanks for donating the profits of your merchandise. It is a great cause that touches us all in some way.

May 4, 2009
by Anonymous

Hahaha!! Love the little

Hahaha!! Love the little cartoon that Kidd Millennium did! Gotta be honest..I thought you were a bit of a jackass in your first blog about Jordan's "tink", but you've made up for it....don't mess it up again, ai'ight?! ;)

Cheers,
n_k_mamma

May 4, 2009
by Anonymous

Scratching the Surface

It would be fun for someone to dig a little deeper and do some research as to why NKOTB fans are so diehard down for these guys. What is this phenomenon? As evidenced in your cartoon, why is it that NKOTB fans are so crazed & so defensive about these 5 boys from Boston? I love them to death and I used to defend them all over those critics' articles last year but even I cannot understand the overexhilaration for them these days. Let's not get violent, people! :)

May 4, 2009
by Anonymous

tink you!

Only Jordan could start a craze with the word Tink!! Well, I guess any of the NK guys could-- when they tweet Twitted lights up! JK u rock! See u in Miami!!! Nkgirl_Kelly

May 4, 2009
by Anonymous

So what IS it?!

I think Jordan's is really enjoying the notoriety this has brought him. But seriously, Jordan... it's time to spill. ;)

~Just another NK fan

May 4, 2009
by Anonymous

BH4U!

Your articles are great! I only hope some of "us" can let the past stay in the past and quit bringing up Tink pt 1! Geesh, I think Ron gets it by now!

I'm highly impressed that you did so much research for this article! And it's great that you're encouraging tweeters to support various charities! Thanks for that!

Sincerely,
KA (SHMP)

May 4, 2009
by Anonymous

Really...

REALLY...
Nothing is sexier than ANYTHING coming from Jordan...
I do have to agree, Jordan's TINK is a special word between him & his sons.
Won’t let you in on the true definition; there will be a day, there will be contest…
I WILL WIN, my meet & greet with my boys!!! FINALLY get to meet Jordan :-)!!!
Great to know Jordan reads your blog. (LOVE YOU JK!!!)
Keep the blog come’ in…We love it :-)
Tink…
JBA

May 4, 2009
by Anonymous

Tink!

I really thought that the winner of the contest would be selected based on the best answer for Tink.... and one of the first hints for the winner was that she did not guess it right. So did anybody else had the same impression about the contest? What was the point of spending a great deal of time thinking the meaning of Tink when it wouldn't really count...

May 4, 2009
by Anonymous

Tink

Tink, Tink , Tink!!!

May 4, 2009
by Anonymous

It's Donnie not "Donny"

I would like the generals name to be spent correctly please.

May 4, 2009
by Anonymous

I <3 NKOTB!

Get your mind right and LET'S GET THIS!!!!! =)

May 4, 2009
by Anonymous

It's a typo.

He's not revealing yet because, first of all, suspense is the number one way to keep people interested and engaged. Second, because it was a typo! What he meant to tweet was "think!" I'm sure of it. But, ironically, he didn't. And, he ended up with "tink!"

I don't care what he says when he finally comes with the big reveal. That's what happened. Come clean, Knight!

May 4, 2009
by Anonymous

I am glad that you did your

I am glad that you did your research, the only thing that I saw wrong was your spelling of my man name it's Donnie not Donny but I will let that slide :) I tink your meaning may be wrong as well. At this point I have no idea what the word means. Hopefully Jordan will let us all know (SOON). The cartoon drawing was very cute, by the way :) us Blockheads come out in full force when it comes to NKOTB as you already know lol. You did start off on the wrong foot, but I must say that u have made good strides :)
-Keria

May 4, 2009
by Anonymous

hi jordan knigh

hi jordan knight
pleas twitter me today
jenny gibson

May 4, 2009
by Anonymous

jordan's tink...

I am not sure which is sexier... Jordan's Tink! or Jonathan's Tractah!.... what I am sure of is this...
Who the hell cares! Both Knight brothers are sexy as hell!!!! Enough said!

xoxox
Jo in NH

May 4, 2009
by Anonymous

No matter what it means....

...now Tink! has inspired something great : ) So glad to hear that this will help the fight against breast cancer. Let's Tink! This!!

BTW.....loving the cartoon ; )

Jessica/sparklej76

May 4, 2009
by Anonymous

Tampa--Thx

We formed a tailgating group in Tampa, so far there's over 30 of us attending. We plan on donating money to help Danny's cause. I lost my mother to cancer, so this hits home as well. We'll be getting everyone we see to donate too! Thanks for promoting the cause!

May 4, 2009
by Anonymous

Sricking up for our "NKOTB" men...

There is no doubt that NKOTB have the most loyal and dedictaed fans out there... besides them all being extremely HOT- they all bring something different to the table.
Each of them are unique in there own way, but when you put them all together... there is NO STOPPING them! Seriously what other group has come back after being apart for 15 years and has this kind of support and love that all of us fans show?
Each one of us has our own reasons to why we can not get enough of them- so to KNOTB...keep doin what you do... WE ALL ADORE and LUV YA!
BTW... half the fun of what Tink may or may not be is using your imagination.

See you in NY!

May 4, 2009
by Anonymous

the true meaning behind Tink...

I tink ooops think you're right about the typo...and that's why he's taking so long to post what it is....trying to figure out himself what's he gonna say it is!lol
c'mon Jordan fess up already!

May 4, 2009
by Anonymous

Tink

I was one of the ones that came a little unglued when you called Jordan Knight "aged" and "faded". After reading your latest blog I would to recant. Although the curses I placed on you were relatively mild compared to some, I feel like you have since done a little more research into the NKOTB phenomenon and are a little more qualified to blog about our 5 beloved brothers from the Beantownland! Thank you for raising awareness to the causes they support. All us Blockheads have ever asked is that Jordan, Jonathan, Danny, Joey, and Donnie get credit for their many accomplishments and that "haters" do a little background checking before they start spouting off about things they don't even know! After this latest blog that Jordan shared with us this morning on his daily "Tink/Tweet" I almost think you are ready to convert to being a Jordangirl!
God Bless!
Camstl

May 4, 2009
by Anonymous

Tink...by my fav

ill be glad when jord decides hes gonna let us all know what it means. i love the man to death but im so ready to know. it drives me crazy! lol.
jess (jessv79) on twitter!! =)

May 4, 2009
by Anonymous

Tink its...?

Ahh wish Jordan would tell us my minds coming up with too many alternatives lol. My friends and I have mulled it over and over too lol. Now what we need is an answer to what really is Tink? While I think the wait may totally make me crazy lol. Jordan's always been my favorite guy in NKOTB but really we just want to know Love ya Jordan but don't make us beg lol. Lori (MysticFearie) on twitter...

May 4, 2009
by Anonymous

WOW!

This ''TINK'' thing is really exploding into a phenomenon . I really don't know what it means because i am probably to stupid to figure it out, LOL =) or I am just not wanting to know what it is. I am supposing it means something like a miracle, or an action of some sort.

May 4, 2009
by Anonymous

Project Tink! & The Tink! Jar

I'm only one person but I've decided to stop being consumed by the frustration of not knowing what Tink! is and have some fun with it instead. So I got me a Tink! Jar - kind of like a Swear Jar - every time Jordan Tinks! during the month of May I'll put $2 in the jar. At the end of the month the contents of the jar will be donated to a local childrens charity. We're only 4 days in and so far the jar has $22 already! Btw, LOVE your animations, especially the Twitter Slap one, but for the recored Jordan's jersey number is 5 not 1, even though he is #1 in our hearts! even when he's tinking us around!

May 4, 2009
by Anonymous

I am so glad you have

I am so glad you have changed your mind about NKOTB - I think I may have been ready to break your legs too but forgive you now, but only because I can see you have done your homework with this article LOL. There has been a fair amount of chat on the NKOTB Forum lately that the Guys recent return and all of the excitment that has been generated, together with their twitters, concerts etc have helped some of the fans feel better about themselves, more confident, happer, more content etc. Surely if this is the effect that 5 guys can have on a bunch of women it can only be a good thing and even if you don't like their music they should be applauded for this! The media is, in my view, responsible for making most women feel pretty terrible about the way they look and the NKOTB view it is so refreshing.

May 4, 2009
by Anonymous

Tank you ;)

Ron,
This was a very well written article. Thank you for researching and reporting on this intrigue Jordan has created amongst the NKOTB fans. Btw, I think I know what he means by tink! ;)

May 4, 2009
by Anonymous

Wow ..I have to say you become a Honorary Blockhead...

You have totaly come around this is such a wonderfuly written Blog....I have to say it but you truely now get the Block and us Block heads.YOu listen and the recheck your facts thank you . your one of my favs.

Twitter- paulidwgirl