If a mobile phone user is more likely to click on a mobile ad on one cellphone versus another, does that make that cellphone owner smarter or more gullible? The shift from button-driven cellphones with 2.8" screens to 4" touch-driven devices have changed the game, and it appears that Nokia's Symbian is leading the race. Could clicking on more ads by its users be the reason?
In 2008, the former Symbian Software Limited was acquired by Nokia and a new independent non-profit organisation called the Symbian Foundation was established. Symbian OS is an operating system (OS) designed for mobile devices and smartphones, with associated libraries, user interface, frameworks and reference implementations of common tools.
The goal posts keep moving in the smartphone race for dominance, as Nokia continues to integrate new bells and whistles, with more features anticipated in the future. Television, immersive gaming, voice-driven features and augmented reality are just a few of the technologies that may continue to distinguish Symbian smartphones from the pack.
According to Smaato, a mobile ad optimization and advertising company, Internet users on Symbian phones are far more likely to click on mobile ads than users on iPhones, Android phones, Palm devices and Blackberries. To get this data, Smaato, analyzed over 4 billion ad requests on 36 mobile ad networks. Worldwide.
Nokia's Symbian-powered smartphones is the clear leader and dominates the mobile operating system market with 47 percent market share. RIM Blackberries is a distant second with only 20 percent. While iPhone trails both, according to a Gartner Report, it doubled its worldwide marketshare of smartphone sales to 14.44 percent, up 6.2 points from 2008.
Smaato's anlaysis says they can only speculate why Symbian users are more likely to click on a mobile ad than other mobile phone users. According to their report, chances are that this has more to do with the different user demographics than the actual user experience on these devices.
While iPhone is waiting with baited breath to usher in their new OS 4.0 based on its enhanced multi-tasking iPhone vs Symbiancapabilities, the Symbian Omnia HD has the capabilities of running 62 applications simultaneously. To put that number in perspective, that's about 11 times more than the start-up RAM of many other smartphones.
So while the jury is still out deliberating if the Symbians are truly a race of superior homo-sapiens versus the the Apple gatherers and Androids, it is going to be incumbent on Nokia to continue to advance its technological capabilities to hold their marketshare lead.
I shall be watching their progress on the sidelines, before I trade in my iPhone for an Omnia HD. How about you?
How smart is a smartphone?