Now Coke Is REALLY Ice Cold
Coca-Cola has come up with a new gimmick to boost their sales and it is a really cool idea. Actually it is ice cold. This summer the company brought out its newest innovation -- a Coke bottle made of ice. Now your drink will stay very cold and when you are done there is no bottle to clutter up the environment. Unfortunately for the rest of the world, the ice bottle is only available in Colombia so far. There it is called the "Botella de Hielo."
Coke has been around since its first sale in 1886 when it was solely a fountain drink. Back then it was treated as a patent medicine and was said to cure morphine addiction, headaches, dyspepsia, and impotence. The drink was first sold by the bottle in 1891. The now familiar "hobble-skirt" design was not used until 1915. Coke first appeared in cans in 1955. Eventually they also created the plastic bottle.
The new bottle, which maintains that traditional bottle design, is created when micro-filtered water is pumped into silicon molds and frozen. The bottles are then filled with the country's #1 soft drink. The design is already starting to win awards, recently picking up a Golden Sol Award in Bilbao, Spain.
There is no need to worry about frosty fingers either. Each ice bottle comes equipped with a wide red rubber band with the Coca-Cola logo on it to keep as a souvenir of the unique experience. It can be worn as a wrist band and is likely to be collected by Coke fans.
When the product was offered on a beach in Colombia it was selling at the rate of 265 an hour, more than twelve times the rate of regular Coke packaging. With the cost of the ice bottle being 90% more that is truly amazing. It seemed that everyone wanted to experience soft drink history.
While the ice bottle is eco-friendly by not producing an actual bottle, critics suggest that the extra refrigeration needed cancels out any benefit from not having bottles cluttering up the world.
There is no word yet on when the bottles will make it to the U.S. or where in the world it will show up next. According to the Coca-Cola website this won't be the only bottling innovation to be coming off the production line. A special shareable Coke can that splits into two is in the works.
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Laurie Kay Olson
Clever Problem Solvers