OAT Shoes' Virgin Collection: Images via Yatzer.com
Most sneakers are not very eco-friendly due to the nature of the processes and materials used to make them; however, OAT Shoes, a "brand-new initiative in shoe design combining biodegradable materials and attractive style," intends to put a new foot forward. At this year's Amsterdam International Fashion Week, OAT debuted a shoe that is not only biodegradable, it's also plantable - as in, once you've worn out your sneaks, you can plant them in your garden.
OAT Shoes' Virgin Collection: Biodegradable, Plantable Shoes
OAT's "Virgin Collection" made its runway debut with an effective Adam-and-Eve presentation in a show titled, "Saved from the Garden of Eden," intended to express a return to mother nature. The shoes were presented both on the feet of mostly nude models as well as planted in white wheelbarrows.
The Adam-and-Eve-Esque Show Debuted OAT's Plantable and Biodegradable Shoes: Amsterdam International Fashion Week 2011
The goal of the company is to "make products that are part of the planet we party on." Designer Christiaan Maats founded OAT Shoes with the intention of creating products that would creatively bring people closer with their environment. Faced with the challenge of designing shoes made from materials that incorporate both style and decomposing capabilities, OAT spent two years researching materials for their innovative collection. They found no such material available, so they had to develop and source their own materials and processes. Each model embraces natural tones, classic style, as well as vibrant spring colors. Unfortunately, only a limited number of shoes will be available this spring, a mere 900 pairs, in Europe only.
OAT's Virgin Collection
Waiting for the other shoe to drop? Well, OAT's new design has been met with accolades. They received the second-place prize at the Green Fashion Awards on the 28th of January.