The Omnipotent, Omniscient & Ubiquitous Google Continues To Up Ante

'To Google' has become the universal generic term, meaning "to search." In the last 70 days there has been 38 new products added to the Search King's arsenal of tools.  Even with Bing's 100 million advertising campaign, nothing seems to be able to impede the Google machine or crack a chink in its fortified armor. Today, with approximately 70 percent domination of the global search market, the omnipotent, omniscient, omnivorous and ubiquitous Google keeps upping the ante to stay on top of the search engine game. And here is why...

Marissa Mayer, VP GoogleWhen Marissa Mayer, vice-president of search products and user experience was asked what the next iteration of an intelligent Google would look like, she said, "intuitive search."  She wants Google to be capable of presenting information to users before they even know what they're looking for. Amazingly she doesn’t think her team are that far away from achieving what she calls the ‘omnivorous’ search engine – that is, one which is able to take a user’s total context – where they are, what they were just reading, which direction their mobile phone is pointed and so on.

So hats off to Mayer for dreaming big. If her past accomplishments are any indication that she will reach her "intuitive search goal," just take a look at what she was able to accomplish in the short term. Here is a list of products launched by Google in the last three months.

Google URL Shortener
(12/14) -- Google URL Shortener at goo.gl is a service that takes long URLs and squeezes them into fewer characters to make a link that is easier to share, tweet, or email to friends. The core goals of this service are:
    * Stability – ensuring that the service has very good up-time
    * Security – protecting users from malware and phishing pages
    * Speed – fast resolution of short URLs
Google URL Shortener is currently available for Google products and not for broader consumer use.

Google Real-Time Search
(12/7) -- Google's real-time search features are based on more than a dozen new search technologies that enable us to monitor more than a billion documents and process hundreds of millions of real-time changes each day with the feeds from Facebook, MySpace, FriendFeed, Jaiku and Identi.ca — and of course, Twitter.

Living Stories
(12/8) --provides a new, experimental way to consume news, developed by a partnership between Google, The New York Times, and The Washington Post. In Living Stories, you can read the same reporting and analysis that you expect from the Times and the Post, delivered on a highly interactive platform.

Google Goggles
Google Goggles(12/7)-– an Android mobile tool which enables people to search using pictures instead of words. Users focus their phone's camera on an object, and Google compares elements of that picture against its database of images. When it finds a match, Google will tell you the name of what you're looking at, and provide a list of results linking through to the relevant web pages and news stories.

Google Checkout Store Gadget
(12/3) -- A Google Gadget that lets you set up a store in minutes by filling out a Google Docs spreadsheet and dropping a gadget in Sites, Blogger, iGoogle, or your own web site.



Google Transliteration
(11/16) --Use Google Transliteration to type phonetically using an English keyboard.




Image Swirl
(11/15) -- Google Image Swirl organizes image search results based on their visual and semantic similarity and presents them in an intuitive exploratory interface.



Script Converter
(11/03) -- Converts text and web pages written in one script to its phonetic equivalent in another script.




Related Links
s(11/02) -- A tool to help webmasters increase page views on their sites.Given a page on your Web site, Related Links can choose the most related pages from your site and show them in a gadget. You can embed this gadget in your page to help your users reach other pages easily. Related Links also suggests searches that users can run within your site to find even more related pages

Google Social Search
(10/24) -- All the information that appears as part of Google Social Search is published publicly on the web — you can find it without Social Search if you really want to. What they've done is surface that content together in one single place to make your results more relevant. They accomplish this by building a social circle of your friends and contacts using the connections linked from your public Google profile, such as the people you're following on Twitter or FriendFeed. The results are specific to you, so you need to be signed in to your Google Account to use Social Search.

Matt Cutts, one of Google's senior software engineers provides more insight here pertaining to Social Search Video



Fetch as Googlebot
Google Fetch as Googlebot(10/15) -- This bot lets you send Googlebot to retrieve a page from your Web site.This feature will help users a great deal when they re-implement their site with a new technology stack, find out that some of their pages have been hacked, or want to understand why they're not ranking for specific keywords.


Fast Flip
(9/14) -- Blindingly fast overviews of headline pages of top newspapers.





Android Scripting Environment
(8/25) -- Android Scripting Environment brings scripting languages to Android.




And if that list did not overwhelm you, here is an alphabetical listing (with links) of just about every product in Google's tool box.

• About Google http://www.google.com/about.html
• Accounts https://www.google.com/accounts/
• Ad Manager http://www.google.com/admanager/
• Ad Planner http://www.google.com/adplanner/
• Ad Preferences http://www.google.com/ads/preferences/
• Add URL http://www.google.com/addurl/
• AdSense https://www.google.com/adsense/
• Advanced Search http://www.google.com/advanced_search
• AdWords http://adwords.google.com/
• Affiliate Network http://www.google.com/ads/affiliatenetwork/
• Agency Toolkit http://www.google.com/agencytoolkit/index-b.html
• AJAX API’s http://code.google.com/apis/ajax/
• Alerts http://www.google.com/alerts
• Analytics http://www.google.com/analytics/
• Android http://android.com/
• Android Developer Challenge http://code.google.com/android/adc/
• Android Market http://www.android.com/market/
• Android Scripting Environment (ASE) http://android-scripting.googlecode.com/
• Android SDK http://developer.android.com/index.html
• Answers http://answers.google.com/
• App Engine http://code.google.com/appengine/
• Applications Gallery http://appgallery.appspot.com/
• Apps – Standard Edition http://www.google.com/apps/intl/en/group/index.html
• Apps Education Edition http://www.google.com/a/help/intl/en/edu/index.html
• Apps Government Edition http://www.google.com/apps/intl/en/government/index.html
• Apps Non-Profit Edition http://www.google.com/apps/intl/en/nonprofit/index.html
• Apps Premier Edition http://www.google.com/apps/intl/en/business/features.html
• Apps Reseller http://www.google.com/apps/intl/en/business/resellers/index.html
• Area Codes (Search) http://www.google.com/search?q=206&btnG=Search
• Audio Indexing http://labs.google.com/gaudi
• Base (Product Search) http://www.google.com/base/
• Blog (Official) http://googleblog.blogspot.com
• Blog Search http://blogsearch.google.com/
• Blogger http://www.blogger.com/
• Book Search http://books.google.com/
• Book Settlement http://www.googlebooksettlement.com/
• Bookmarks http://www.google.com/bookmarks
• Books – Library Partners http://www.google.com/googlebooks/partners.html
• Books – Partner Program (Publishers) http://www.google.com/googlebooks/book_search_tour/
• Browser Synch (Firefox) http://www.google.com/tools/firefox/browsersync/
• Building Maker http://sketchup.google.com/3dwh/buildingmaker.html
• Calculator (Search) 10^100
• Calendar http://www.google.com/calendar/
• Catalog Search http://catalogs.google.com/
• Chart API http://code.google.com/apis/chart/
• Checkout http://checkout.google.com/
• China Music Home http://www.google.cn/music/homepage
• China Pinyin Input http://www.google.com/ime/pinyin/
• China Web Links http://www.265.com/
• Chrome (browser) http://www.google.com/chrome
• Chrome Comicbook http://www.google.com/googlebooks/chrome/index.html
• Chrome Experiments (Demos) http://www.chromeexperiments.com/
• Chrome Frame (for IE) http://www.google.com/chromeframe
• Chromium (Browser Source) http://www.chromium.org/Home
• Chromium OS http://www.chromium.org/chromium-os
• Citizen Tube http://www.citizentube.com/
• City Tours http://citytours.googlelabs.com/
• Closure Compiler (JavaScript) http://code.google.com/closure/compiler
• Closure Library (JavaScript) http://code.google.com/closure/library
• Code http://code.google.com/
• Code Jam (Contest) http://code.google.com/codejam/
• Code Labs http://code.google.com/labs/
• Code Playground http://code.google.com/apis/ajax/playground/
• Code Review (Reitveld) http://codereview.appspot.com/
• Code Search http://www.google.com/codesearch
• Commerce Search http://www.google.com/commercesearch/
• Contacts http://www.google.com/contacts
• Corporate Information http://www.google.com/corporate/
• Coupons http://code.google.com/apis/coupons/
• Currency Conversion (Search) http://www.google.com/search?hl=en&q=1+USD+in+EURO&aq=f&oq=&aqi=g2
• Custom Search Engine (”Co-op”) http://www.google.com/cse/
• DART for Advertisers (DoubleClick) http://www.doubleclick.com/products/dfa/index.aspx
• DART for Publishers (DoubleClick) http://www.google.com/support/dfp/
• Dashboard http://google.com/dashboard
• Dashboard Widgets (Mac) http://www.google.com/macwidgets/index.html
• Data Liberation Front http://www.dataliberation.org/
• Data Protocol http://code.google.com/apis/gdata/
• Desktop http://desktop.google.com/
• Developer Day (Events) http://code.google.com/events/developerday/
• Developers (Video) http://www.youtube.com/user/GoogleDevelopers
• Dictionary http://www.google.com/dictionary
• Dictionary (Search) http://www.google.com/search?hl=en&q=define+googol&aq=f&oq=&aqi=g1
• Directory http://directory.google.com/
• Display Ad Builder http://www.google.com/adwords/displayadbuilder/
• Doc Reader http://code.google.com/docreader/
• Docs http://docs.google.com
• Dodgeball http://www.dodgeball.com/
• Domain Registration http://www.google.com/a/cpanel/domain/new
• DoubleClick Ad Exchange http://www.doubleclick.com/products/advertisingexchange/index.aspx
• Earth http://earth.google.com/
• Earth Outreach http://earth.google.com/outreach/index.html
• Earthquakes (Search) http://www.google.com/search?q=earthquakes&btnG=Search
• Editions (eBooks) http://www.huffingtonpost.com/2009/10/15/google-editions-google-to_n_321...
• Enterprise http://www.google.com/enterprise/
• Enterprise (Blog) http://googleenterprise.blogspot.com/
• Enterprise Search (Appliance) http://www.google.com/enterprise/search/gsa.html
• Fast Flip http://fastflip.googlelabs.com/
• Federated Login (OpenID) http://code.google.com/apis/accounts/docs/OpenID.html
• Feedburner http://feedburner.google.com
• Fetch as Googlebot http://google.com/webmasters/
• Fill in the Blank (Search) http://www.google.com/search?hl=en&q=%22Google+was+founded+in+*%22&aq=f&...
• Finance http://www.google.com/finance
• Finance (Android) http://www.android.com/market/free.html#app=finance
• Flu Trends http://www.google.org/flutrends/
• Foundation (non-profit) http://www.google.org/
• Friend Connect http://www.google.com/friendconnect/
• Fusion Tables http://tables.googlelabs.com/
• Gadget Directory (for Web Pages) http://www.google.com/ig/directory?synd=open&source=gghx
• Gadgets http://code.google.com/apis/gadgets/
• Gears http://gears.google.com/
• Gizmo5 (SIP/Telephony) http://www.google.com/gizmo5/
• Gmail http://mail.google.com
• Go (Programming Language) http://golang.org/
• GOOG-411 http://www.google.com/goog411/
• Google Blog Directory http://www.google.com/press/blogs/directory.html
• Google Channel (YouTube) http://www.youtube.com/google
• Google Twitter Directory http://www.google.com/press/twitter_directory.html
• Grants (Ads for non-profits) http://www.google.com/grants/
• Groups http://groups.google.com/
• GTUGS (Users Groups) http://www.gtugs.org/
• Health https://google.com/health
• hello (IM Picture Sharing) http://hello.com/
• Help Center http://www.google.com/support/
• Hosted News http://www.google.com/support/news/bin/answer.py?hl=en&answer=74902
• I/O (Conference) http://code.google.com/events/io/
• iGoogle (Personalized Home Page) http://www.google.com/ig
• Image Swirl http://image-swirl.googlelabs.com/
• Images (Search) http://images.google.com/
• In Quotes http://labs.google.com/inquotes/
• Insights (for Search) http://www.google.com/insights/search/
• Internet Bus (India Education) http://www.google.co.in/intl/en/landing/internetbus/
• Investor Relations http://investor.google.com/
• Jaiku (micro-blogging) http://jaiku.com
• Japan Transit http://www.google.co.jp/transit/
• Jobs (Recruiting) http://google.com/jobs/
• Knol http://knol.google.com/
• Labs http://www.googlelabs.com/
• Language Tools http://www.google.com/language_tools
• Latitude http://www.google.com/latitude
• Listen (Android) http://listen.googlelabs.com/
• Lively http://www.lively.com/
• Local Business Center http://google.com/local/add/
• Logos (”Doodles”) http://www.google.com/logos/
• Lunar X Prize http://www.googlelunarxprize.org/
• Map Maker http://www.google.com/mapmake
• Mapplets http://code.google.com/apis/maps/documentation/mapplets/
• Maps http://maps.google.com/
• Mars http://mars.google.com/
• Mashup Editor http://googlemashups.com
• Melange (Summer of Code System) http://code.google.com/p/soc/
• Merchant Center http://www.google.com/merchants
• Mobile (App) http://m.google.com
• Mobile Search http://www.google.com/m
• Mobilizer (Convert Page for Mobile) http://google.com/gwt/n
• Moderator http://moderator.appspot.com/
• Moon http://www.google.com/moon/
• Movies http://www.google.com/movies
• Music (Search) http://www.google.com/landing/music/
• My Maps Editor (Android) http://www.android.com/market/free.html#app=mymapseditor
• My Tracks (Android) http://mytracks.appspot.com/
• Native Client http://code.google.com/p/nativeclient/
• News http://news.google.com/
• News Timeline http://newstimeline.googlelabs.com/
• Notebook http://www.google.com/notebook/
• O3D (3D Browser API/Plugin) http://code.google.com/apis/o3d/
• Open Social http://code.google.com/apis/opensocial
• Open Source Project List (300) http://code.google.com/hosting/projects.html
• Orkut (Social Network) http://www.orkut.com/
• Pack (Bundle) http://pack.google.com
• Package Tracking (Search) http://www.google.com/search?q=1Z9999W99999999999&btnG=Search
• Page Creator http://pages.google.com/
• Page Speed (Firebug extension) http://code.google.com/speed/page-speed/
• Patents http://www.google.com/patents
• Picasa (Desktop Photo Organizer) http://picasa.google.com/
• Picasa for Mac http://picasa.google.com/mac/
• Picasa Web Albums http://picasaweb.google.com/
• Places Directory (Android) http://sites.google.com/site/placesdirectory/
• Places Directory (Android) http://sites.google.com/site/placesdirectory/
• Podium (Exec Talks) http://www.google.com/press/podium.html
• Postini (email security) http://www.google.com/postini/
• Power Meter http://www.google.org/powermeter/
• Presentation http://docs.google.com
• Press Center http://www.google.com/press/
• Print Ads http://www.google.com/adwords/printads/
• Product Ideas http://productideas.appspot.com/
• Product Search (Froogle) http://www.google.com/products
• Profile http://profiles.google.com/
• Project Hosting (Code) http://code.google.com/hosting/
• Public Data (Search) http://www.google.com/support/websearch/bin/answer.py?hl=en&answer=14452...
• Public Policy (Blog) http://googlepublicpolicy.blogspot.com/
• Public Sector (UK Local Gov) http://www.google.co.uk/intl/en/landing/localgov/
• PubSubHubbub http://code.google.com/apis/pubsubhubbub/
• Purchase Storage https://www.google.com/accounts/PurchaseStorage
• Reader http://www.google.com/reader
• reCaptcha http://recaptcha.net/
• Related Links http://relatedlinks.googlelabs.com/
• Research http://research.google.com/
• Retail Advertising (Blog) http://googleretail.blogspot.com/
• Rich Snippets Testing Tool http://www.google.com/webmasters/tools/richsnippets
• Ride Finder http://labs.google.com/ridefinder
• Safe Browsing API http://code.google.com/apis/safebrowsing/
• Scholar http://scholar.google.com/
• Script Converter http://scriptconv.googlelabs.com/
• Search http://www.google.com/
• Search Experiments http://www.google.com/experimental/
• Search Results Info (Offensive) http://www.google.com/resultsinfo.html
• Search Tips http://www.google.com/landing/searchtips/
• SearchMash (Experiments) http://searchmash.com/
• SearchWiki http://www.google.com/reviews/w
• Sets http://labs.google.com/sets
• Shared Stuff http://www.google.com/s2/sharing/stuff
• SideWiki http://www.google.com/sidewiki/
• Similar Images http://similar-images.googlelabs.com/
• Site Search http://www.google.com/sitesearch/
• Sites http://sites.google.com/
• Sketchup (3D Modeling) http://sketchup.google.com
• Sky http://www.google.com/sky/
• Sky Map (Android) http://www.google.com/sky/skymap.html
• SMS (466453) http://www.google.com/intl/en_us/mobile/default/sms.html
• Social Search http://www.google.com/support/websearch/bin/answer.py?answer=165228
• Solutions Marketplace http://www.google.com/enterprise/marketplace/
• Speed http://code.google.com/speed/
• SPeeDY (Protocol) http://dev.chromium.org/spdy
• Sports Scores (Search) http://www.google.com/search?q=seattle+seahawks&btnG=Search
• Spreadsheet http://docs.google.com
• Squared (Fact Organizer) http://www.google.com/squared
• Stock Quotes (Search) http://www.google.com/search?q=GOOG&btnG=Search
• Store (Merchandise) http://www.googlestore.com/
• Store Gadget http://storegadget.googlelabs.com/
• Students (Blog) http://googleforstudents.blogspot.com/
• Submit Your Content http://www.google.com/submityourcontent/
• Subscribed Links http://www.google.com/coop/subscribedlinks/
• Summer of Code (Program) http://code.google.com/soc/
• Sync http://www.google.com/sync/index.html
• Sync (Mobile) http://m.google.com/sync
• Talk http://www.google.com/talk/
• Talks@Google (Lectures) http://www.youtube.com/atgoogletalks
• Teracent (Ad Optimization) http://teracent.com/
• Terms of Service http://www.google.com/accounts/TOS
• Testimonials (Press) http://www.google.com/intl/en/press/testimonials.html
• Time (Search) http://www.google.com/search?q=time+seattle&btnG=Search
• Toolbar http://www.google.com/toolbar/
• Transit http://www.google.com/transit
• Transit Feed (Standard) http://code.google.com/transit/spec/transit_feed_specification.html
• Translate http://translate.google.com/
• Translator Toolkit http://translate.google.com/toolkit/
• Transliteration http://www.google.com/transliterate/
• Trends http://www.google.com/trends
• Trends for Websites http://trends.google.com/websites
• TV Ads www.google.com/adwords/tvads/
• Unit Conversion (Search) http://www.google.com/search?hl=en&q=1+mile+in+inches&aq=f&oq=&aqi=g1
• US Puzzle Championship (Contest) http://www.google.com/puzzles/
• V8 (JavaScript) http://code.google.com/apis/v8/
• Ventures (Fund) http://www.google.com/ventures/
• Video http://video.google.com/
• Visualization API http://code.google.com/apis/visualization/
• Voice http://www.google.com/voice
• Wave http://wave.google.com
• Weather (Search) http://www.google.com/search?q=weather
• Web Elements http://www.google.com/webelements/
• Web History http://www.google.com/history/
• Web Toolkit (GWT) http://code.google.com/webtoolkit/
• Webmaster Central http://www.google.com/webmasters/
• Website Optimizer (A/B testing) http://www.google.com/websiteoptimizer
• What Browser? (Browser Info) http://www.whatbrowser.org/
• YouTube http://www.youtube.com/
• YouTube Direct (Uploader) http://youtube.com/direct
• Zip Codes (Search) http://www.google.com/search?q=98104&btnG=Search

Quite a list, wouldn't you say? I counted 268 in total. If you think I've missed one, by all means, please leave a comment  and list the URL. Would like to see if we can make this list as comprehensive as possible.  Hope it is an assist to all the readers of this blog.

So if you never thought of Google as omnipotent, omniscient, or ubiquitous, just keep watching the success rate (or lack thereof ) of Bing. When I last researched, "the little engine that could" looks liked  their millions in advertising were essentially being poured down the drain. Its share of search result pages (SERPs) have actually showed a decline versus a gain in the last couple of months. On December 9, Experian® Hitwise® announced that Google accounted for 71.57 percent of all U.S. searches conducted in the four weeks ending Nov. 28, 2009. Yahoo! Search, Bing and Ask.com received 15.39 percent, 9.34 percent and 2.65 percent, respectively. The remaining 52 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.07 percent of U.S. searches.
Hitwise Chart-
So, it appears that Google's ever-growing toolbox of products will continue to perserve its reputation of being omnipotent, omniscient and ubiquitous. And if Marissa Mayer has her way - some day very soon - it may even add "intuitive" and "omnivorous" to that prestigious list of qualifiers!