One-Stop-Shop On iPhone 6 & Twitter

The old AMEX ad slogan of ‘don’t leave home without it’ is apropos when referencing the new social trend of ‘instant purchasing.’ Within the very same week, both Apple and Twitter have devised new mobile e-commerce options. The stickiness of making a purchase without leaving the confines a social network or opening up several apps on your smartphone is appealing to the no-nonsense digerati who gravitate towards intuitive features with ease of access.

iPhone 6: when more than size matters. . .

With the unveiling of the Apple’s latest new shiny thing, the iPhone 6 debuted with an innovative phone-based payment system attached.

With sleek curved edges and larger screens measuring 4.7 to 5.5 inches (up from that puny 4 inched iPhone 5), the iPhone 6 comes equipped with more than 1 million pixels, and the iPhone 6 Plus toting an unheard of 2 million! The bigger displays allow for bigger batteries: 11 hours of video watching on the iPhone 6 and 14 hours for the iPhone 6 Plus — up from 10 hours on the iPhone 5S.

So, while not quite ‘bigger than a breadbox,’ the much more exciting news is that these two smartphones have just gotten a whole hell of a lot smarter by adding a brand new feature called ApplePay.”

Think of your wallet without the wallet! Using the cutting-edge technology called “near field communications,” or NFC, the new iPhones will be able to interact with payment terminals with just a simple tap (no need for separate app.) The feature is integrated with deals Apple has in place with the major credit card companies, including American Express, MasterCard and Visa, as well as several major retailers.

Apple is addressing users concerns about privacy by indicating the company does not store your credit card information on your phone — and your CC# number isn’t even given to the merchant. ApplePay also works with the iPhone’s TouchID sensor — allowing people to pay with a swipe of their fingertips.

Twitter becomes Real-time Emporium. . .

On September 8, Twitter is testing for the first time a means to conduct the purchase of products directly from its microblogging platform.

With beta testers already designated (unfortunately I was overlooked for this prestigious assignment), these users will be provided with a “BUY” button, allowing them to purchase directly from a tweet.

As reported on Twitter’s blog, “this is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun.”

Users will be presented with offers and merchandise they won’t be able to purchase elsewhere. And they will have access in real-time on their mobile Twitter apps for both Android and iOS users. From the seller's perspective, they will gain a new way to turn the direct relationship they build with their followers into sales.

In the development of this feature, Twitter partnered with Fancy (@fancy), Gumroad (@gumroad), Musictoday (@Musictoday) and Stripe (@stripe) as platforms for this initial test, with more partners to follow soon.

In their test, an entire purchase will be able to be transacted in just a few taps. After tapping the “Buy” button, users will get additional product details and be prompted to enter their shipping and payment information. Once that’s entered and confirmed, the order information will be sent to the merchant for delivery.


The beta testers Twitter that have been selected include celebrities, brands and nonprofit organizations, and Twitter urges you to follow them to learn first-hand what’s being offered and the tweets associated with the purchasing process:

Now that I’ve seen the list of testers, it wasn't difficult to figure out why Twitter didn’t invite me to the beta party! Guess my paltry number of followers (@roncallari) was lacking a few million followers to be considered as a member of that exclusive club! Now, I know how Homer Simpson felt when Bradley Cooper excluded him from Ellen Degeneres' infamous selfie