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One Cool Ad Campaign: 1800 Tequila

1800 Tequila takes their ad campaign from the streets directly into your house.

This "art in a bottle" campaign from 1800 Tequila used nine artists from around the world to design collectible limited edition bottles of the tequila; the bottle designs are also being displayed as an outdoor campaign on billboards across several US cities.

 

The artists are Jorge Alderete (Mexico City) , Jeremy Bacharach (Chicago), Glenn Barr (Detroit), Will Chambers (Chicago), Chris Dean (Detroit), Kim Dosa (Atlanta), Josh Ellingson (Oakland), Hannah Stouffer (Oakland) and Urban Medium (Atlanta).

There are only 1800 bottles of each design of the limited edition bottles.

For those who are unable to view the high-impact billboards in person, and want to design their own bottles and own tennis shoes can visit the campaign online at www.1800Tequila.com .

Source: Trendhunter

What do you think of advertising on bottles? What are your thoughts on tying this limited edition bottles to an outdoor ad campaign?

What other liquor brands use their bottles as advertising?

Comments
Apr 21, 2008
by Anonymous

Very cool!

I read about these tequila bottles on www.tequila.net and have been waiting form them to come out. They look great!

Jan 9, 2009
by Anonymous

Customization will rule the 21st Century for Marketing

Customization of products towards specific market segments, or as I like to say "tribes," will be the most important aspect of reaching more loyal customers. I really like these limited edition bottles, but wouldn't it be great if I could customize my own?

One site that I found to be very interesting, www.uniqueskins.com/corporate_landing , they allow you to custom build skins for electronics devices. The quality is very good, and we did an outreach program with one of my IT clients that was very effective at a recent trade show. We put their logo and contact info on about 20 laptops of their sales team, and everyone at the show was quiet intrigued. Check it out, I think you all will like it.

-FP