One Clever Ad Campaign: The Divorce Lawyer
by Amy Gifford
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In Romania, lawyers are not allowed to advertise, check out this alternative used by a divorce lawyer in Bucharest.
To avoid any trouble with advertising laws, the lawyer's information off of his business card was placed onto condom wrappers and distributed in creative packaging at the front desk of out of town motels.
The thought was that people checking into these hotels were having affairs and therefore in need of a divorce lawyer.
Source: Ads of the World
What do you think?
Amy Gifford
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