One Cool Ad Campaign: Inox Bonomi Knives

This series of  creative ads was not created by an ad agency but by students at a Miami advertising school. 

Inox Bonomi knives are professional culinary knives that have been around for years.  The student's mission was to show how sharp and strong Inox Bonomi Knives really are.


This series of ads uses three sheets of paper, with an Inox Bonomi knife drawn on the first sheet of paper looking like it is "slicing"  the two additional hanging pieces of paper that are not fully attached.

Do you see how the hanging slices of paper resemble slices?

First off with fish.

And cheese.

And finally meat.

Source: Ads of the World

What do you think of this work by an ad school? Do you think it is good enough to be a real ad? 

Amy Gifford
Featured Blogger


Oct 31, 2007
by Anonymous (not verified)


Great work!
Its simple, eye-catching , universal and gets the message across quickly.
Love it.

Nov 28, 2007
by Anonymous (not verified)

I think that the students

I think that the students came up with a great idea. The message is clear and unique