One Cool Ad Campaign: Inox Bonomi Knives
This series of creative ads was not created by an ad agency but by students at a Miami advertising school.
Inox Bonomi knives are professional culinary knives that have been around for years. The student's mission was to show how sharp and strong Inox Bonomi Knives really are.
This series of ads uses three sheets of paper, with an Inox Bonomi knife drawn on the first sheet of paper looking like it is "slicing" the two additional hanging pieces of paper that are not fully attached.
Do you see how the hanging slices of paper resemble slices?
First off with fish.
And finally meat.
Source: Ads of the World
What do you think of this work by an ad school? Do you think it is good enough to be a real ad?