The Creepy Ad Campaign for Stella Espresso Coffee

This ad from Stella Espresso Coffee shows coffee drinkers in Italy just how strong their coffee is and how much “bite” it really has.

The scorpion spider portrayed in the ads are made out of coffee beans and crawling up the woman’s nose and lingering around her mouth to graphically represent that “bite”.

Source: Ads of the World and TrendHunter

What do you think of these ads? Are they creative or creepy? Have you seen any other interesting coffee ads?