Move over Aunt Jemima. Sean O'Connor and Nate Steck want some elbowroom at the table of pancake innovators.
Steck, one of the developers of Batter Blaster, says his product allows those who want pancakes in a hurry to just point, spray and then cook. No more of that messy batter or mixing. That's because his product doesn't come in a box but in a pressurized can.
Batter Blasters"If you sit down with your family in the morning, you can cook these pancakes so quick," Steck told The Associated Press. "You can actually give the house that smell of home cooking. You're not burning the frozen waffles in the toaster. This heats up the house. The kids like it; they feel like they're spending some time with the family."
The can looks similar to a whipped cream can. Children can even spray their pancakes into fun shapes, like animals.
According to Steck, all someone has to do is to shake the can, point it and spray. To clean up, you just rinse the nozzle. The product is organic, and a single can makes more than two dozen 4-inch pancakes and sells for $5 to $6. Three-packs are already available at Costco stores in the West.
The pancake in a can product has gotten mixed reviews.
"They're fantastic," said Keith Bussell, a Los Angeles software developer. "It's not an approximation of pancakes. They're really good pancakes."
But Beth Terry, an Oakland accountant disagreed. In her blog, she wrote, "That is just so wrong on SO MANY LEVELS!"
The idea for the pancake in a can product came from O'Connor, a former restaurateur who wanted to make breakfasts on the fly. The two men began selling the product in late 2007 and have already sold about 400,000 cans.