Pantone View Color Planner 2010: "Magic"

Pantone is a language of color. If you're an interior designer, fashion designer, graphic designer, printer, house painter, artist, plastics manufacturer, or one of dozens of other professions that work with color, you speak Pantone.

People in these businesses speak Panetone to each other. 439 C! 1505 U! Cool Gray 10 U! If you have the same Pantone Color Guide in front of you, you'll see exactly what I'm talking about, and you will even have a formula to produce that color. (That's how printing and paints work, anyhow.) Every few years you spend $1000 or more to buy new Pantone color books.



Pantone is calling its Summer 2010 Multi-Disciplinary Color Guide "Magic" and in its October 31, 2008 press release wrote:

"Summer 2010 celebrates the power to imagine and change through color. The season’s magical palette represents the colors of an optimistic future through imaginative, expressive color combinations and harmonies that reassure, but also dazzle. Magic opens up a world of infinite possibilities and offers the belief that we have the power to improve and change things. Magic is what science has yet to understand, prove and assimilate."

I'm dazzled.

It's funny that Pantone chose the name "Magic" for 2010 colors, because I always thought that forecasting where color is going in the future is like... magic.

But today I saw a short video on how these colors are chosen. As one woman told it, she travels around the world to exhibits, fashion houses, cinema, graphic artists, and other mostly creative enterprises looking for new colors, new shades, new shines, and new textures that can change the way color appears.... And the colors she spies are the colors that are entered in the new Pantone color matching books.

Essentially then, the Pantone Color Guides bring us up to where the innovators were about 20 months ago. And by the time we get the in colors, let's say from our furniture shop or ready-to-wear boutique, the innovators are using newer colors. The medium brown with smoke hues is in today, but by next year it's not even in the Pantone book!

Oh, by the way, this is the color of 2009: "PANTONE® 14-0848 Mimosa, a warm, engaging yellow, as the color of the year for 2009. In a time of economic uncertainty and political change, optimism is paramount and no other color expresses hope and reassurance more than yellow." It's not bad at all.

I bet you can figure out how to save your time and money. But if you do want or need the basic model of the PANTONE VIEW Colour Planner Summer 2010, you can purchase it for $750 at Pantone.

Pantone; via Dexigner