Pedigree - Calling All Dogs - Inventive Marketing
Pedigree has had some amazing outdoor advertising over the past year.
On top of all of their creative and humorous television spots and print spots (remember these "dogs don't always have it easy" spots?)...
...they tugged at dog lovers' hearts via these billboards.
They have also informed the public of just how cool dogs actually are (if fed Pedigree of course).
Check this ad that ran earlier this year.
They have even targeted the dogs with these crazy smelly stickers.