Pepsi Japan has done it again, introducing Pepsi Mont Blanc to thirsty Japanese soft drink fans on October 26th, 2010. Evoking the popular Mont Blanc chestnut puree cakes (above) sold in Japanese bakeries and the pure image of France's famous "White Mountain", Pepsi Mont Blanc is said by Suntory, bottler of Pepsi products in Japan, to embody the flavor of Marron (chestnut puree) and snow from Mont Blanc.
You've really got to tip your hats (or raise a glass) to Pepsi Japan's hardworking creative team for continually bringing forth original and unusual flavors that, for better or worse, are only sold for a limited time.
The bizarre soft drinks bandwagon got rolling in the summer of 2007 with Pepsi Iced Cucumber, followed by Pepsi Shiso, Pepsi Blue Hawaii, Pepsi Azuki and Pepsi Baobab.
Having seemingly exhausted the fruit and vegetable food groups, Pepsi Japan has now begun mining the Sweets & Desserts category - fertile ground, to be sure. If they ever go after Japan's long list of "edgy" snack foods we may be treated to Pepsi Strawberry Cheetos someday... some FAR OFF day, one hopes.
In any case, chestnut chasers can satisfy their inner squirrels beginning Tuesday, October 26th. Each 490ml bottle will sell for 140 yen (about $1.65) and they're packed in cases of 24 for those who want to squirrel away this, er, unique flavor for a rainy day. (via Gigazine, cake image via Champagnepout)