Pickmaster Plectrum Punch Owes a Debt to Credit Cards

Pick a card, any card... well, any expired card that is. Pop it in the handy-dandy Pickmaster Plectrum Punch and you'll get three, possibly four new "351" traditional style guitar picks for your money. Save the environment... and then write a song about it!

If you think you've seen this device before, you're not dreaming. The original British-made Pickmaster has been sold by VAT19 for a while now but Japanese residents have only enjoyed the renamed Pickmaster Plectrum Punch since last August.

Distributor DMR Co., Ltd. bought the licensing rights for Japan and have featured the Pickmaster Plectrum Punch at their website priced at 3,980 yen (about $51.70). This is a heck of a lot more than the $24.99 VAT19 charges but something “import duties” mumble mumble “license fees” mumble. Anyway, here's a video of the Pickmaster Plectrum Punch in action:

Credit cards aren't the only substrate suitable for the Pickmaster Plectrum Punch's sharp steel jaws. Plastic jar lids, bookmarks, basically any thin flat plastic will do though CDs and DVDs may be too thick. Too bad, can you imagine billions of useless AOL discs turned into trillions of guitar picks?

You can also get creative by sandwiching and gluing family photos, business cards and the link between two sheets of thin clear plastic. The top of the Pickmaster Plectrum Punch features an opening that lets you precisely line up your new pick before punching. Custom guitar picks were never so personal.

DMR seems to be surprised at the item's success so far. “We didn’t expect to sell that many. We only purchased 20 of them for sale,” according to one DMR manager. “We sold out of those very quickly, and we've sold around 1,000 of them in two months.” Not too shabby, even at those prices. (via Rocketnews24)

EDITOR'S NOTE: The Pickmaster Guitar Pick Punch is available in the U.S. here.

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