Log in   •   Sign up   •   Subscribe  feed icon

Plum Crazy About Social Networking!

How does a social network that has been around since 2006, with limited social media cred make an impact in today's Web 2.0 world? Well, perhaps if a well known mobile phone company with the resources of Nokia was will willing to invest in it!

While Plum.com, which some call a micro-social network, consists of small groups of friends, classmates and even family members that like hitting the road together might to be a virtual unknown in social media circles, I'm sure Nokia was able to pick it up for a few plum nickles.



Plum began life as a social bookmarking site, and then evolved into the social networking space. It now consists of so-called Plum Groups for those who want to share the more private parts of their lives with small groups of people they are close to, according to a blog post by Hans Peter Brøndmo, Plum's CEO and co-founder. It fills the need for "private" sharing and conversations, he wrote.

Back in 2007, when Brøndmo first introduced his new Plum network, he described it as a "simple idea" that makes "searching" for info online social!



Nokia has been beefing up its social media expertise for some time. In 2008, the company acquired the Berlin-based Plazes, the location-based social network (see my previous blog on the TOP TEN location-based social networks). Plazes lets friends update each other about what they are doing when and where, resulting in a Twitter-like activity stream that also includes integrated geo-tagging.

While I'm still not convinced why Nokia zoned in on Plum as it social network of choice, I can only guess it had something to do with "a bird in the hand..." mentality. Time will tell if the company is plum crazy, or their acquisition was really a peach of a deal when their line of smartphones launches the Plum Network later this year!

Please sign up to get my latest updates here.

Ron Callari
Social Media Trends
InventorSpot.com
Follow me on Twitter