The Polaroid 300 – Instant Photographs Poised to Make a Comeback

It's been nearly three decades, but here comes Polaroid. Again.

The 1980’s were a terrible decade for any number of reasons. The fashion alone was atrocious, and left serious doubt as to whether we, as a North America whole, were worthy of surviving into the next century.

But no decade is without its redeeming features, and fortunately technology doesn’t follow the same arc as fashion. One of the best (and oft remembered) pieces of technological brilliance was the Polaroid camera. Many children of the 1970s and 1980s fondly recall the large (and unattractive) Polaroid camera their parents owned, which was able to not only take full-color photos, but develop them in a matter of minutes.

With the advent of the digital camera revolution in the early part of the new millennium, Polaroid was left by the wayside, and filed for bankruptcy. But not one to stay down and out, the company re-imagined itself and installed Lady Gaga as their new creative director.

There’s a fine line between genius and madness, apparently.

The company has also recently decided to get back into the instant photo game with the release of the Polaroid 300, which has already hit store shelves.

The 300 is sleek and techy-looking, and can take and print business-card sized photos almost instantly. A new 300 comes with rechargeable batteries, but will also run on regular old double A’s. The camera typically retails for $90 and a package of ten photo papers will cost around $10.

 Polaroid 300Polaroid 300

Polaroid has always been good at what they do, and recent instant-camera imitators in the market simply haven’t lived up to the silver standard this ol’ girl set. It may not be the 1980s anymore, but the Polaroid 300 lets you get that feeling of nostalgia combined with a deep sense of gratitude that you finally retired your neon headband and you’re not reading this post on an Apple IIE.

 Source: Polaroid Via: Slashgear

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May 1, 2010
by Anonymous

Polaroid 300

Doug, the Polaroid 300 is simply a re-badged Fuji 7s which has been around for many years - it does NOT use Zink technology like the Pogo printers (special paper using thermochromic cystals), it is simply a chemical film type like old Polaroid film. It uses Fuji Instax Mini film re-boxed as Polaroid 300 but at about double the price. Paul

May 1, 2010
by Anonymous

polaroid 300

Well its not doubled, maybe 30.oo more but yeah its more of an expensive rebrand. They could have at least redesigned the look of it. Either way im glad they are bringing back the integral film again.

May 1, 2010
by Anonymous

"Gold Standard"

"Polaroid has always been good at what they do, and recent instant-camera imitators in the market simply haven’t lived up to the gold standard this ol’ girl set."

Who's Kool-Aid have you been drinking? The color quality of Fujifilm's peel-apart film, FP100C, as well as their Instax products is far superior to anything Polaroid ever produced. Polaroid materials had unique characteristics that made them attractive to artists and experimenters. They are sorely missed. But if we're talking about image quality, color accuracy, and ease of use, the Fuji instant products are second to none, or should I say, the gold standard. . . .

May 1, 2010
by Doug Bonderud

Thanks for the info,

Thanks for the info, gentlemen. I'll update accordingly.

May 2, 2010
by Anonymous

What imitators?

If you mean Fuji - that IS a Fuji that you are writing about. Also, Polaroid is GONE, only the name remains.

Sep 5, 2010
by Anonymous

Polaroid 300--new

My question ----
Where can I purchase this camera???? and film

Sep 5, 2010
by Anonymous

Purchase of Polaroid 300

I want to purchase a Polaroid 300, Can you give me
any information as to where I might find the camera?
Bette Jane Threlfall
PO box 204
Sputhworth, Washington 98386-0204

Oct 19, 2010
by Anonymous

Polaroid 300

I finally bought a Polaroid 300 and it sucks. It is NOT the Polaroid of the past. I'd show you some of the photos but they suck too bad.

Bette, I bought mine at Target. You could order from Amazon. Hope you buy one and take better photos. I'm better with digital but wanted Polaroid for nostalgia maybe. Good luck.