The Polaroid 300 – Instant Photographs Poised to Make a Comeback
It's been nearly three decades, but here comes Polaroid. Again.
The 1980’s were a terrible decade for any number of reasons. The fashion alone was atrocious, and left serious doubt as to whether we, as a North America whole, were worthy of surviving into the next century.
But no decade is without its redeeming features, and fortunately technology doesn’t follow the same arc as fashion. One of the best (and oft remembered) pieces of technological brilliance was the Polaroid camera. Many children of the 1970s and 1980s fondly recall the large (and unattractive) Polaroid camera their parents owned, which was able to not only take full-color photos, but develop them in a matter of minutes.
With the advent of the digital camera revolution in the early part of the new millennium, Polaroid was left by the wayside, and filed for bankruptcy. But not one to stay down and out, the company re-imagined itself and installed Lady Gaga as their new creative director.
There’s a fine line between genius and madness, apparently.
The company has also recently decided to get back into the instant photo game with the release of the Polaroid 300, which has already hit store shelves.
The 300 is sleek and techy-looking, and can take and print business-card sized photos almost instantly. A new 300 comes with rechargeable batteries, but will also run on regular old double A’s. The camera typically retails for $90 and a package of ten photo papers will cost around $10.
Polaroid has always been good at what they do, and recent instant-camera imitators in the market simply haven’t lived up to the silver standard this ol’ girl set. It may not be the 1980s anymore, but the Polaroid 300 lets you get that feeling of nostalgia combined with a deep sense of gratitude that you finally retired your neon headband and you’re not reading this post on an Apple IIE.