Pomegranate Phone Ad More Than Meets The Eye
I stared at the screen in disbelief. Here was THE gadget to end all gadgets: The Pomegranate Phone.
Check out what this little device has to offer. It is an:
A Cellular Phone
A GPS System
A Global Voice Translator
A Video Player
A Movie Projector
...and it brews coffee by the cup.
That puts my PSP to shame!
Don't believe me? Well, take a look at this commercial.
I want one!!!! But...
...this is viral marketing at its finest! It's actually an ad campaign from Nova Scotia Come To Life, promoting tourism to Nova Scotia. I think it's quite brilliant.
This is more than simply a bait-n'-switch tactic. Quite a bit of work went into this ad. The production quality is excellent and extremely convincing-though I started doubting The Pomegranate's existence when it was used to make coffee. It simply looks too small to hold that much water. And the harmonica was pushing it.
I have no idea if this campaign has increased tourism to the area, but I can't deny that it's quite creative--and fun to view.
So... while this incredible device does not yet exist, I do have a new desire to visit Nova Scotia. And that means that this ad has done its job.
If you wish to visit beautiful Nova Scotia (or to see a beautifully constructive interactive ad campaign for this nifty (yet unreal) device, please go to Pomegranate Phone.
If you wish to own a Pomegranate Phone... well... keep wishing. I know I will.
Clever Ads, Promotions and Marketing