In the grand scheme of things, packaging your product is equally important as coming up with a unique product that appeals to a niche market. How will you decide to package your product? What you choose can say a lot about your business whether you know it or not.
Environmentally friendly? Gone are the days of excessive packaging that is made up of materials that cannot be recycled. Consumers like products that come in packages that they can put in the local recycle box. They want to feel like they are doing their part to reduce their carbon footprint. If your product is heavily packaged, yours may be passed up for something else that has minimal packaging.
Clever? Many companies are choosing packaging that catches a consumer’s eye and is original. The use of color or other innovative design features that encourage interaction from a customer and increase sales substantially.
Keep it simple. People are not impressed with complicated packaging, and they tend to get frustrated when it is difficult to open something after it is purchased. Keep your product packaging easy to open and minimalistic.
Offer Protection. Your packaging should protect your product to ensure that it reaches the consumer intact. No one wants to receive something that is broken or damaged, and it leaves a bad impression of your business with your customers.
Sources: Powerhomebiz, Entrepreneur