NRDC Joins Professional Sports Leagues To Launch The "Green Sports Alliance"
Northwestern sports teams have joined forces to launch the fist ever "Green Sports Alliance." Teams from the MLB, NFL, NHL, NBA, WNBA, and MLS (Major League Soccer, that is) are collaborating on a common goal: reduce their carbon footprints. Publicly endorsed by league commissioners and EPA administrator, Lisa Jackson, the GSA is the 2009 brainchild of the National Resources Defense Council along with representatives of Paul G. Allen's sports teams. Allen is a founder of Microsoft and owns the Seattle Seahawks and Portland Trail Blazers.
Working in close partnership with the NRDC, EPA, Bonneville Environmental Foundation and Portland State University, the founding organizations of the GSA intend to share information about best practices and opportunities to measure and reduce their impact on the environment as well as identify and adopt innovative environmental initiatives. The six professional leagues involved are committed to publicly and meaningfully improving their environmental profiles. News reports claim that never before has such inter-league collaboration been witnessed until now.
"The Stadium Managers Association is very excited to hear about the formation of the Green Sports Alliance," said President of the Board of Directors of the Stadium Managers Association Joe Abernathy. "Their objective of developing an advanced environmental model for sports facilities aligns with our objective to assist stadium managers in achieving the highest level of facility operations. The Stadium Managers Association looks forward to working with the Green Sports Alliance on these common objectives of enhancing the efficient and sustainable operations of stadiums."
However, the GSA is not NRDC's first attempt to green-ify highly influential cultural organizations. In 2004, the council assisted the ironically green Philadelphia Eagles home field, Lincoln Financial Field. In 2007, the NRDC initiated a green movement for the Academy Awards. Then, in 2008, the council launched the Broadway Green Alliance, which has unified all Broadway theater owners and countless productions across the nation in the name of environmental stewardship. More recently, in 2009 the NRDC launched the Music Saves Mountains Campaign, which protects the Appalachian region.
This year, however, marks 40 years since the first Earth Day, and environmental advocates have finally understood the importance of utilizing perhaps the most highly influential group in America--professional sports teams. The next step, of course, would be for other leagues to follow suit.
Source: Huffington Post