China's Qoros Auto Co. Ltd is looking to make its first impression a lasting one. The luxurious and stylish Qoros 3 sedan, set to snare the limelight at the upcoming 83rd Geneva International Motor Show, spearheads the Chinese-Israeli company's charge to global automotive success.
Qoros Auto Co. Ltd was founded in 2007 as a joint venture between China's largest independent car manufacturer, Chery Automobile, and global industrial holding company Israel Corporation. The equal partnership firm has its Chinese headquarters and engineering center in Shanghai with its main branch office and production facility located in Changshu, a city in Jiangsu province. The all-new factory has an initial capacity of 150,000 units annually with potential maximum output estimated to be 450,000 vehicles.
Backing up its domestic Chinese operations, Qoros has opened facilities in Munich, Germany and Graz, Austria. The Qoros 3 sedan will reflect the company's global R&D base, incorporating components supplied by Magna Steyr, TRW, Continental, Bosch, Getrag, Benteler, Lear, Microsoft, Harman, Neusoft-Alpine, and Iconmobile.
As always, future production projections are as flimsy as the paper they're written on without vigorous public demand for the product, and that's why the Qoros 3 sedan must prove its beauty is more than skin deep.
The Qoros 3 measures 4.6 meters long by 1.8 meters wide (roughly 15' x 6') and is powered by a four-cylinder, 1.6 liter engine available in two variations. Both engines feature variable valve timing and while the standard engine is rated at 126 bhp (93 kW), the optional turbocharged mill delivers a more sporting 156 bhp (115 kW).
A six-speed manual transmission comes standard but buyers can opt for a six-speed dual clutch transmission instead. Inside, an eight-inch touchscreen infotainment system is standard on all models, as are a full complement of front and side airbags.
Potential buyers tend to shy away from unfamiliar brands but Qoros has made a concerted effort to ensure the Qoros 3 is ready for prime time. A worldwide road test program spread over two full summers and winters served to pinpoint and remedy any problems before production models reach the showroom.
Speaking of which, the Qoros 3 is scheduled for its Chinese release in the summer of 2013 followed by a European launch by the end of the year. (via Jing Daily)