successful business is one thing, but having a decent logo created is
equally important for several reasons. First of all, it represents
your company brand. Brand is a way of getting your company name out
there in front of people who are looking for what you are selling. A
good logo also promotes brand recognition. Brand recognition is when
people see your logo and automatically think of your business name.
That being said, here are some tips for choosing a logo for your
1. Understand the concept of a logo before you start looking at designing one. A logo is a representation of your business and has many elements that need to be considered including color, design and style. Your logo should be equally effective with color or without.
2. Keep it simple.
You don’t have to create some complicated logo, the more basic it
is, the better. Your final logo should be simple and easy to
recognize, no matter the size it is presented in. Your logo should
be scalable while remaining recognizable.
3. Color is an
important element of your logo and can be just as important as
design. You need to select which colors you would like to represent
your company from the very initial stages of logo design and your
business launch. Color starts to become a representation of your
logo and a recognizable part of your brand over time.
4. Use an
interesting font. If you want to simply use a picture, then you
don’t need to add writing, but some people like to add their
company name together with the logo. The font should be one that is
simple to read, no matter what the message is. Letters should be
easily distinguishable from one another.
5. Ensure that the
logo is appropriate to the business. The logo should encapsulate
the tone of the business. Example – if you were designing a logo
for a company that sells children’s items, you would want to use a
whimsical tone for your logo to reflect the fact that the company is
6. Try sketching
your ideas out on paper. It is much easier and quicker to get the
images down with a pencil than to try to use a design program that
you are not 100% familiar with. Once you have your basic idea, it
is much easier to mimic that with a computer program and manipulate
colors, size and font.
7. Choosing an
image or emblem can be one of the most important things that you do.
Try to think about what your company represents. Examples of
emblems include the Nike Swoosh, the Shell Gas Shell and the Golden
M for MacDonald’s. A logo is a representation of your company
that becomes recognizable on its own, with no description necessary.
8. Consider how
the logo will fit onto a business card or a web page. Can the logo
be easily scaled and adjusted? Does the logo retain the clarity of
its image when it is minimized or enlarged? It is important that
you can manipulate the logo so that it fits into your newsletter,
your business card, your web page and any other place you want to
9. Use a single
word or name as your logo and manipulate some of the letters to
suggest some aspect of your business. In the image below, the
letters “I,L and L have been altered to become pillars within the
10. Consider hiring
a design professional. You do not have to spend a truck load of
money to hire a good artist to create a logo for your company. Many
freelancers are available online and are waiting for your request to
start creating something special for your company. All you need to
do is interview several design professionals, view their portfolios
and make a decision regarding which freelancer you want to hire.
It is very important
to remember to have fun with the design process. The logo is an
important part of your brand and will be recognized for years to
come. If you decide to create your own logo, you can do it simply
with a good illustration software program. Some free sites online
will allow you to create a logo, but they won’t let you download
that logo without their watermark inside of it. You may have to pay
for a full version to have the watermark removed.
Sources: DesignShack, LogoDesignLove, GraphicDesign.SpokaneFalls