By this point, you have all seen the Dove Real Beauty Campaign.
The idea of the campaign is simple really; other advertisements for beauty products make women feel ugly! In my opinion, Dove was REALLY smart about this campaign...heck, it worked for me.
Think about it, how many women look like the picture perfect models in advertisements for beauty products?
That’s why these real women, whose measurements are not typical of models.

This campaign covered not only women with a variety of "measurements" but also women with varieties of skin colors, hair types, etc.
Look at this one, featuring the perfection of having freckles.
Or this one, where curly hair is beautiful.

How about this one where you are beautiful at any age?
Who says wrinkles aren't wonderful?
Then there is this one... Oversized and outstanding and gorgeous and gray.

I was living in Chicago when this campaign first made headlines two years ago, and being so busy with work, I wasn't exposed to the tv and magazine ads as much as I was to bus ads and billboards like these below.

If you go to the website, campaignforrealbeauty.com , like I did, you will learn that this billboard below (one I saw in Chicago) is of Julie who is from Bellmore, New York, teaches kindergarten and loves eating pizza.

The website takes you into these womens' lives and why they love who they are. The site is still covering the first campaign as well as the new ones.
Now what about Dove's newest Real Beauty Campaign? Dove has most recently started, and quickly stopped, promoting their Pro-Age line. Six very brave and proud age 50+ gorgeous women did their calendar girl pose in the nude, quickly to discover they can't air because they show too much skin.
Meet Mary, age 64, mother of 4, grandmother of 5, who believes age is only a number and that she has earned all of her wrinkles, and is proud enough to show them to the world.
Mary
And this is Diana, mother of 2, works as an alternative therapist and is just growing to love her body and is willing to show the world.
Can you believe it has been banned for nudity?
What do you think about the whole idea of real beauty in advertising?
Nike liked it...they too use "real" women in their promotions.

This reads: My butt is big... And round like the letter C ...And ten thousand lunges... Have made it rounder... But not smaller... And that's just fine. ..It's a space heater ...For my side of the bed.... It's my ambassador ..To those who walk behind me ...It's a border collie ...That herds skinny women... Away from the best deals At clothing sales... My butt is big... And that's just fine... And those who might scorn it...Are invited to kiss it...Just do it.
A couple others from the same campaign.

Well, any thoughts on Dove? What about Nike? What is your overall feelings on not using the expected supermodel in ads?
Amy Gifford
Featured Blogger
inventorspot.com
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Great ads
Submitted on July 28th, 2007 by Gloria CamposI love their ads. I think they're beautiful. Finally real women on tv.Gloria Campos-Hensley InventorSpot.com
Bad ads.
Submitted on August 5th, 2007 by Michael (not verified)The women in the Dove ads look like all of the dime-a-dozen overweight and all-around plain janes that populate every nook and cranny of our lives. I understand that fat and ugly women want to feel beautiful. But, fact is, they never will be. No amount of cramming fat chicks down my throat in ads will make me feel different about them either.
Is there a male counterpart to these ads?
Submitted on August 13th, 2007 by Anonymous Not Michael (not verified)If so, I'd like to see them--if only to be able to respond to Michael's "Bad ads" comments.
society still has that
Submitted on October 30th, 2007 by Anonymous (not verified)society still has that stupid image of "beautiful"; it's not like these ads are going to change how people think of "beauty".
i hate those people seriously shallow enough to call ANYONE ugly, much less these curvacious, wonderful women. [here's looking at you, michael]
i admire dove and nike's attempts, however.
You're an idiot...
Submitted on May 14th, 2008 by AnonymousYou're an idiot...
I'll assume you were talking
Submitted on May 14th, 2008 by AnonymousI'll assume you were talking to the kid that's all... "They never will be" Cause yeah. Idiot.
Love the ads
Submitted on May 17th, 2008 by AnonymousJust found this blog, and I will say that I really admire what Dove and Nike are doing. Although as a society we still have a long way to go in changing our perception and image of beauty. If this keeps up mabey top designers will start making clothes in sizes bigger than 4. That would be the best... anyway, I absolutly love the ads and the concept behind them.
And to the as*hole who says that these women are ugly, your a completely immature idiot and your probably suffering form your own body image issues and just jealous because the ads make you feel like crap. Your a jerk and you should grow up.
Stop insulting him
Submitted on July 28th, 2008 by AnonymousHe didn't like their opinions. He didn't like their perspectives. He says those woman are ugly. It's his right to. It's one thing to turn to him and say Why? or ok you feel like that but i think you're wrong but don't judge him or insult him because of it. You don't have to be nasty because of what he said. You just have to choose to listen or hear.
Beauty is only skin deep. Personality and maturity is based on more than a comment. If that negative comment accurately reflects you Micheal then I am sorry and hope you can get passed those prejudices enough to find happiness. If not then think about what you say and how it reflects on you next time.
I am beautiful and I am ugly. What I feel about myself differs day to day Micheal and sometimes the difference between looking at myself and smiling or not is a hurtful comment like what you have just said. I have met woman and men who are physically gorgeous who made me feel like my skin was crawling and friends so plain and homely but glow from the inside with who they are that they can wow a room just by being in it and smiling.
I hope someone reads this and realizes sometimes you make people uglier then anything they do or look like.
As for the other comment on the fashion wold, last year models died because of weight problems. Since a minimum weight has started to be instituted for models. This is causing weight gain among them and Hollywood which can already be seen and hopefully the false image will be changed to something more healthy or realistic yes. Not just weight but age, skin, race, ect.
Mike
Submitted on August 7th, 2008 by AnonymousI think these women are proud of how they look and that's cool.
Those freckles look fuck-ugly to me but I would normally hold that back.
I don't like society's extreme opinion of beauty;
i.e. Spray tans, too thin, going under the knife etc
Still, I think women that keep in shape are beautiful.
When I see a fat women (obesity etc is NOT a disease) all I see is too many pies, no exercise, lack of self respect and just generally shows that they don't have much willpower.
Work etc can be decent excuses but they should make the smallest effort to put down that pie, pick up an apple. Manage in some exercise.
If people just lived healthy that would be enough, no need to idolise those who starve themselves, cut out fat, strecth their skin etc.
As long as no-one gets pissed of when you dont find fugly people attractive that's cool.
Josiah
Submitted on August 7th, 2008 by AnonymousIt's absolutely ridiculous the calender was banned for nudity.
If it was made clear what the calender contained I can't see why it was banned.
There are far less classy calenders out there that objectify women, it seems like double standards in this case. Not that I'd go near it with a ten foot pole, but it's obvious that it was only for displaying saggy oldness.
Beauty seems to be only skin deep in many cases today. It's truly sad.
Love these ads
Submitted on August 10th, 2008 by AnonymousI adore Nike's "real women" ads. What Dove is doing for women of size, Nike is doing for us muscled athletic girls who always felt just a bit out of the beauty loop created by outrageously skinny, weak, and otherwise submissive looking models. As a girl with broad, muscular shoulders and arms, I felt an immediate kinship with the girl in the ad. My only issue is that the pictures in the ads are all faceless body parts, dehumanizing the women involved to some degree. Some people are saying it's copy-cat advertising, but I think it's just a different take on a similar inspiration. Nike is targeting athletic women who have worked hard to form their bodies into efficient, healthy machines, Dove has a more general message about loving your body, whether or not it's a size 2. I say, don't look a gift advertising trend in the mouth.
Negativity...
Submitted on August 22nd, 2008 by AnonymousI am in the Army and I was just browsing Google, to find the Nike Real Women ads my wife was trying to tell me about the day before over the phone. When I came to this page, being the second page I have browsed, I read a few of the posts. When I seent he post by Michael, I felt pity. Not for these woman, but for you Michael.
It is sad to see that these woman, who have probably had to deal with that same type of mind frame, immaturity and negativity for probably most of their lives, and probably are STILL dealing it in their personal lives now. Should have to have someone like you, Michael come out and try and destroy a beautiful thing.
These woman have things that shines brighter than the dull shadow you tried to cast upon them... Some things you most likely lack. One of those things I speak of is "courage". They had the courage to brave themselves to this world despite whatever fears they may have faced, despite the negative ways of people of your nature and despite of what the world itself may have thought.
But most of all, the thing they have which you do not... is Inspiration. They have taken their fears and sat them aside in hopes of inspire others who are like them, to not be afraid of who they are, to not let what the media tells them what is right or wrong, to love themselves no matter what. They have inspired many women across the country to feel comfortable within their own skin.
Yet, it is people like you Michael, who can not stand to see a good thing for what it is, who let their own demons invoke them to do or say the mean things you do, who are not satisfied with their own lives maybe, that they need to bring down others who are making their way up out of the darkness they have normally lived in, back to the lonely hollowness that is most porbably your own.
While it is true that this is America and everyone has the freedom of speech, it takes a human being with a heart and a sound mind to know when it is appropriate to do so. Your words have served no purpose other than to belittle womem who were trying to help this sad world by uplifting a forgotten few. A few who deal with insecurities that are normally birthed by people like you, Michael! Next time, try to be a human with a heart and be a little more considerate in what you do and say!
I'd hate to know how you regard the soldiers of America, who work hard to keep your "FREEDOM OF SPEECH!"
-PFC Smith, Will, Fort Bragg, NC
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