Red Bull Has Competition From Anti-Energy Drink Company Slow Cow!

by Beth Hodgson

Energy drinks might be all the rage, but not everyone wants an instant pick me up; or rather, there are just some people that shouldn't have one. With this in mind, a new company has created the anti-energy drink to help tone down the hyperactive.

Slow Cow is the exact opposite of the energy drinks that cause hyperactivity, anxiety and the jitters. The anti-energy drink contains ingredients like theanine, chamomile, valerian, passiflora and other ingredients known for their calming effects. Slow Cow promises to help people destress and relax, while increasing mental awareness at the same time.

And yes it's true; the Canadian company is taking a dig at their top energy drink competitor with their creative name!

Via: Springwise

Beth Hodgson
Innovative Businesses Writer
InventorSpot.com

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Comments

Jul 27, 2009
by Anonymous

Name

Slow cow really isn't a counter to Red Bull. If they are going for an opposing name that still fits, Blue Cow would have been better. Where red is seen as hot, energetic. Blue is seen as Cool, relaxed.

Jul 27, 2009
by Anonymous

Love this concept~

This is so cool! Too bad you, me as the consumer, and word of mouth advertising, "Best advertising in the Universe by the way", cannot get paid to share, and advertise for this cool companies drink. 'Such as an amazing beverage company I have been interested in that offers a simple pay it forward business plan, with no MLM B.S. involved! They have 4 awesome drinks {with no man made chemicals}! rolling out, two have Organic Acai' Berry, which holds a host of "REAL" benefits. Also two new ones coming out! One has MangoSteen, and is Naturally Caffeinated. The other new drink coming out has Quercetin which promotes healthy digestive system function. These ingredients have been found to hold some very profound benefits for the bodies natural oxidation of free radicals that cause cancers. (This is not an FDA statement of course). Heaven forbid!~ "Put the Major drug companies on a chopping block" Never. Did I just say that?? Better start looking over my shoulders.. ha
Any who, Check out my blob' www.rhodyfusjon.blogspot.com
All the best! in peace, and trust
Amen!
Emanuel

Jul 27, 2009
by Anonymous

Destress

Spelling Nazi says check if Distress is really what you wanted to say up there.

Jul 27, 2009
by Anonymous

Not new

This is really not a new concept whatsoever, the relaxation beverage DRANK has been around since 2003.

http://www.drankbeverage.com/

Jul 27, 2009
by Anonymous

Haha

Distress, huh? Seems like what a stressed out person would want to do more of.

The internet is destroying the English language.

Jul 27, 2009
by Anonymous

beer

that helps me relax and it's been around for the entire history of civilization

Jul 27, 2009
by Beth Hodgson

Great thought on the name!

Great thought on the name! That would be a better way to go head to head with Redbull. Of course this is not the only beverage that is designed to help people relax - herbal remedies have been around for decades - but the interesting part about this company, is they really are trying to take on Red Bull.

Thanks for pointing out the typo, but no need to get testy; they can happen and sounds like some might benefit from a drink of Slow Cow!

Beth Hodgson
Innovative Business Writer/Fun Fashions Writer

http://twitter.com/WriteSourcing

Jul 27, 2009
by Beth Hodgson

If beer works for you,

If beer works for you, than more power to you!

Beth Hodgson
Innovative Business Writer/Fun Fashions Writer

http://twitter.com/WriteSourcing

Jul 27, 2009
by Anonymous

DE-stress Your reading

DE-stress

Your reading skills are destroying the internet.

Jul 27, 2009
by Anonymous

Mary Jane.

Cool; however, will be totally obsolete once us Californians Legalize it. I'll take a joint (which not only "de-stresses" or w/e but also makes food taste better, reality television shows seem real, my girlfriends stories interesting etc. etc.)

Jul 27, 2009
by Beth Hodgson

Thanks for the

Thanks for the support!

And yes, perhaps the market for these items will change if there are other legal options available.

Beth Hodgson
Innovative Business Writer/Fun Fashions Writer

http://twitter.com/WriteSourcing

Jul 27, 2009
by Anonymous

moron

blue is red's direct compliment not opposite shit head.

Jul 27, 2009
by Anonymous

Heroin

It's just simpler.

Jul 27, 2009
by Anonymous

DE-STRESS not distress

destress - Verb - To take away stress, to eliminate stress, unwind, relax.

Jul 27, 2009
by Anonymous

Ingridients

Hey, This is all fun and games until someone asks, what are the ingredients?

Jul 27, 2009
by Anonymous

I kinda want one

What with all the energy drink hype nowadays, maybe taking a can of Slow Cow to chill you out could be a good idea.

I think we all could use one. instead of arguing over the misspelling of one word..

Jul 27, 2009
by Anonymous

Fail.

It says DEstress. Not Distress.

Jul 27, 2009
by Anonymous

Would it be bad to drink a few Red-bull then a few of these things? Bad effects or what?

Jul 27, 2009
by Beth Hodgson

let's just say that typo

let's just say that typo was put there on purpose just to demonstrate the need for a product to help everyone chill out!!

Beth Hodgson
Innovative Business Writer/Fun Fashions Writer

http://twitter.com/WriteSourcing

Jul 27, 2009
by Anonymous

Great idea

I love this idea -- I could use some NOW, NOW! (Clearly, I need it.) Where can I buy it? In Canada, I hope, since it is Canadian?

Jul 27, 2009
by Anonymous

Jesus Christ.. they are just

Jesus Christ.. they are just drink companies shut the fuck up.

Jul 27, 2009
by Anonymous

Wow!

Wow! Some people really like to nitpick about the use of one single word... The fact is, this is an interesting new drink. Whether or not the concept is new, there is always something new in the market to try to bring some difference or re-instate a hype toward a specific type of product.

Drink a Slow Cow and stop HAVING a cow over the small stuff.
;-)

Jul 27, 2009
by Anonymous

DISTRESS

wow people...chill! its one word, get over it. you obviously saw that everyone else has bitched about it but then have the need to do it yourself. geeez.

Jul 27, 2009
by Anonymous

i just double checked... it

i just double checked... it says "DEstress"...

Jul 28, 2009
by Anonymous

i agree

Jul 28, 2009
by Anonymous

When is it out in the UK?

When will we see it in UK shops?

Jul 28, 2009
by Anonymous

Blue?

Blue is also associated with melancholy. Cow is certainly good as it evokes pastoral scenes of gentle beasts grazing in fields.

Jul 28, 2009
by Anonymous

ummm

De-stress, you idiot. As in, unwind. Look at the context of the sentence. Look at the meaning of the whole post. Substituting "distress" for destress, as you suggest, would make no sense. I suspect your post is a projection of your own insecurities, I'm guessing, because people in the past have criticized you for your reading comprehension and other reading- or writing-related inadequacies.

Jul 28, 2009
by Beth Hodgson

So far Slow Cow seems to

So far Slow Cow seems to be available in Quebec, Canada primarily, since that's where it originated. Currently they're selling it a Couche-Tard stores, but I would suspect that with the hype surrounding it already, it will soon be all across Canada and the US...and then let,'s hope, the UK as well!

And to the poster who commented about reinventing ideas and concepts - there's very little that hasn't been done before, so as you state, it's a question of the marketing tactics and branding used that makes new concepts unique!

Beth Hodgson
Innovative Business Writer/Fun Fashions Writer

http://twitter.com/WriteSourcing

Jul 28, 2009
by Anonymous

Nope

I think Destress is the word they wanted to use. Distress means something completely different.

Jul 28, 2009
by Anonymous

It's been done..

...and Dumbwaiter Design did it better:

Check out they're site - it's pretty awesome
http://zzz.drinkzzz.com/

Jul 28, 2009
by Anonymous

Im sorry, but i do not agree.

Jul 28, 2009
by Anonymous

I think "Blue Cow" is taken

I think "Blue Cow" is taken by another company.

Ya know, I would really like to try this.

Jul 29, 2009
by Anonymous

I had the same thought while

I had the same thought while reading the article, but I think it's because there's already a Blue Cow in the market (I think it's milk). Interesting concept, though. I hope it comes to Manila soon.

Jul 29, 2009
by Anonymous

blue cow sounds like a sick

blue cow sounds like a sick cow, i like the Slow cow more

Jul 29, 2009
by Anonymous

typo

There was no typo, so to the original spelling Nazi who said something, you are an idiot.

And to Beth Hodgson, shame on you for not realizing that you didn't actually make a typo. I can't believe you said "Thanks for noticing my mistake.", instead of realizing that what you typed initially was correct.

Jul 29, 2009
by Anonymous

Beth

You're kinda hot. ;)

Jul 29, 2009
by Beth Hodgson

oh boy..here we go again.

oh boy..here we go again. Of course I noticed my typo and corrected it. Do you really think I'd leave it there when it's very clearly an error and thank people for it? Come on now.

Beth Hodgson
Innovative Business Writer/Fun Fashions Writer

http://twitter.com/WriteSourcing

Jul 29, 2009
by Anonymous

Drank

the drink, Drank, is the true foil to drinks like Red Bull

Jul 29, 2009
by Anonymous

Yes

Right on!

Jul 29, 2009
by Anonymous

destress

they meant de-stress, as in, get rid of stress

Jul 29, 2009
by Anonymous

"blue is red's direct

"blue is red's direct compliment not opposite shit head."

Green is red's compliment... shit head.

Jul 29, 2009
by Anonymous

Sometimes the people on the

Sometimes the people on the internet don't realize you can edit your post. Based on the comments by the author, she originally wrote distress, a commenter pointed out that she wanted "destress" and she changed it to destress.

Deleting all the comments about spelling would be a great idea - including this one eventually.

Jul 29, 2009
by Beth Hodgson

Thank you! You've got it -

Thank you! You've got it - of course you can edit things posted online, and while even professional writers do make mistakes on occasion (like inadvertently inserting an "i" instead of an "e" when typing and missing it when proofreading because you know what you WANT it to say), I think it should be pretty clear that upon discovery, any writer would correct them immediately.

Now that that has been cleared up, let's all stop overanalyzing everything and focus upon the relevant part; the business that's being discuessed!

Beth Hodgson
Innovative Business Writer/Fun Fashions Writer

http://twitter.com/WriteSourcing

Jul 29, 2009
by Beth Hodgson

With regards to an

With regards to an existing company under the name Blue Cow...a variety of companies do actually exist under that name, but the closest one to food and beverage makes cheese. Although I think it's still up for debate whether Blue Cow would have been a better name than Slow Cow!

Beth Hodgson
Innovative Business Writer/Fun Fashions Writer

http://twitter.com/WriteSourcing

Jul 29, 2009
by Anonymous

stupid

Yeah! i like agree i would totally love to distress with this, i mean cmon after a hard dayzz work of looking for typos yeah 4 real this would be soooo purfect

OMG u guyz this is totally photoshopped!!! duh! they changed it from BLUE cow to SLOW???!? cause obviously blue is the color on the other side of that color wheel from red.
i mean like look at the shadows!!

and 250ml?? is that even allowed? like omg am i trying to turn into a hippo??

and god why do i have to do mathematics stuff to leave a freakin comment, i mean cmon WHAT DO I HAVE TO PROVE TO YOU POEPLE??

Jul 29, 2009
by Anonymous

The math should be harder to

The math should be harder to filter out the morons that obsess about incorrect spelling... or did I mean disspelling?

Jul 29, 2009
by Anonymous

wow

http://she-cheated.com/index.php?c=viral&m=index&id=bd9fcc677ef6622e434e...

Jul 29, 2009
by Beth Hodgson

And yes, I did also make a

And yes, I did also make a typo in one of my comment responses - just to save anyone the hasstle of digging into it!

And yes, perhaps we do need to consider raising the standards for the criteria to comment, good suggestion

Beth Hodgson
Innovative Business Writer/Fun Fashions Writer

http://twitter.com/WriteSourcing

Jul 30, 2009
by Anonymous

Destress vs distress

It may be good to check, to be careful, to use grammar properly. And gently correcting someone when they are not is often appropriate...As long as you are doing the same things yourself. 'Destress' is a verb meaning essentially 'to become less stressed'. 'Distress' is a noun referring to a situation someone is in that is causing them increased amounts of stress. One might say, "I am in distress." So, he was correct in his original usage, and you should check the dictionary before trying to correct someone. :) You may want to check these references: http://inventorspot.com/articles/red_bull_has_competition_antienergy_dri..., http://www.merriam-webster.com/dictionary/distress.