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Red Bull Has Competition From Anti-Energy Drink Company Slow Cow!

Energy drinks might be all the rage, but not everyone wants an instant pick me up; or rather, there are just some people that shouldn't have one. With this in mind, a new company has created the anti-energy drink to help tone down the hyperactive.

Slow Cow is the exact opposite of the energy drinks that cause hyperactivity, anxiety and the jitters. The anti-energy drink contains ingredients like theanine, chamomile, valerian, passiflora and other ingredients known for their calming effects. Slow Cow promises to help people destress and relax, while increasing mental awareness at the same time. 

And yes it's true; the Canadian company is taking a dig at their top energy drink competitor with their creative name!

Update: Slow Cow may no longer be available but readers shared ideas for a few more relaxing drinks, Extreme Relaxation Drink with melatonin designed to "slow your roll" and Serenity Relaxation Beverage with valerian root and small amount of melatonin.

 

 

Via: Springwise and Slow Cow

Comments
Jul 27, 2009
by Anonymous

Name

Slow cow really isn't a counter to Red Bull. If they are going for an opposing name that still fits, Blue Cow would have been better. Where red is seen as hot, energetic. Blue is seen as Cool, relaxed.

Jul 27, 2009
by Anonymous

Love this concept~

This is so cool! Too bad you, me as the consumer, and word of mouth advertising, "Best advertising in the Universe by the way", cannot get paid to share, and advertise for this cool companies drink. 'Such as an amazing beverage company I have been interested in that offers a simple pay it forward business plan, with no MLM B.S. involved! They have 4 awesome drinks {with no man made chemicals}! rolling out, two have Organic Acai' Berry, which holds a host of "REAL" benefits. Also two new ones coming out! One has MangoSteen, and is Naturally Caffeinated. The other new drink coming out has Quercetin which promotes healthy digestive system function. These ingredients have been found to hold some very profound benefits for the bodies natural oxidation of free radicals that cause cancers. (This is not an FDA statement of course). Heaven forbid!~ "Put the Major drug companies on a chopping block" Never. Did I just say that?? Better start looking over my shoulders.. ha
Any who, Check out my blob' www.rhodyfusjon.blogspot.com
All the best! in peace, and trust
Amen!
Emanuel

Jul 27, 2009
by Anonymous

Destress

Spelling Nazi says check if Distress is really what you wanted to say up there.

Jul 27, 2009
by Anonymous

Haha

Distress, huh? Seems like what a stressed out person would want to do more of.

The internet is destroying the English language.

Jul 27, 2009
by Anonymous

beer

that helps me relax and it's been around for the entire history of civilization

Jul 27, 2009
by Anonymous

DE-stress Your reading

DE-stress

Your reading skills are destroying the internet.

Jul 27, 2009
by Anonymous

Mary Jane.

Cool; however, will be totally obsolete once us Californians Legalize it. I'll take a joint (which not only "de-stresses" or w/e but also makes food taste better, reality television shows seem real, my girlfriends stories interesting etc. etc.)

Jul 27, 2009
by Anonymous

moron

blue is red's direct compliment not opposite shit head.

Jul 27, 2009
by Anonymous

Heroin

It's just simpler.

Jul 27, 2009
by Anonymous

DE-STRESS not distress

destress - Verb - To take away stress, to eliminate stress, unwind, relax.

Jul 27, 2009
by Anonymous

Ingridients

Hey, This is all fun and games until someone asks, what are the ingredients?

Jul 27, 2009
by Anonymous

I kinda want one

What with all the energy drink hype nowadays, maybe taking a can of Slow Cow to chill you out could be a good idea.

I think we all could use one. instead of arguing over the misspelling of one word..

Jul 27, 2009
by Anonymous

Fail.

It says DEstress. Not Distress.

Jul 27, 2009
by Anonymous

?

Would it be bad to drink a few Red-bull then a few of these things? Bad effects or what?

Jul 27, 2009
by Anonymous

Great idea

I love this idea -- I could use some NOW, NOW! (Clearly, I need it.) Where can I buy it? In Canada, I hope, since it is Canadian?

Jul 27, 2009
by Anonymous

Jesus Christ.. they are just

Jesus Christ.. they are just drink companies shut the fuck up.

Jul 27, 2009
by Anonymous

Wow!

Wow! Some people really like to nitpick about the use of one single word... The fact is, this is an interesting new drink. Whether or not the concept is new, there is always something new in the market to try to bring some difference or re-instate a hype toward a specific type of product.

Drink a Slow Cow and stop HAVING a cow over the small stuff.
;-)

Jul 27, 2009
by Anonymous

DISTRESS

wow people...chill! its one word, get over it. you obviously saw that everyone else has bitched about it but then have the need to do it yourself. geeez.

Jul 27, 2009
by Anonymous

i just double checked... it

i just double checked... it says "DEstress"...

Jul 28, 2009
by Anonymous

i agree

i agree

Jul 28, 2009
by Anonymous

When is it out in the UK?

When will we see it in UK shops?

Jul 28, 2009
by Anonymous

Blue?

Blue is also associated with melancholy. Cow is certainly good as it evokes pastoral scenes of gentle beasts grazing in fields.

Jul 28, 2009
by Anonymous

ummm

De-stress, you idiot. As in, unwind. Look at the context of the sentence. Look at the meaning of the whole post. Substituting "distress" for destress, as you suggest, would make no sense. I suspect your post is a projection of your own insecurities, I'm guessing, because people in the past have criticized you for your reading comprehension and other reading- or writing-related inadequacies.

Jul 28, 2009
by Anonymous

Nope

I think Destress is the word they wanted to use. Distress means something completely different.

Jul 28, 2009
by Anonymous

Im sorry, but i do not agree.

Im sorry, but i do not agree.

Jul 28, 2009
by Anonymous

I think "Blue Cow" is taken

I think "Blue Cow" is taken by another company.

Ya know, I would really like to try this.

Jul 29, 2009
by Anonymous

I had the same thought while

I had the same thought while reading the article, but I think it's because there's already a Blue Cow in the market (I think it's milk). Interesting concept, though. I hope it comes to Manila soon.

Jul 29, 2009
by Anonymous

blue cow sounds like a sick

blue cow sounds like a sick cow, i like the Slow cow more

Jul 29, 2009
by Anonymous

typo

There was no typo, so to the original spelling Nazi who said something, you are an idiot.

And to Beth Hodgson, shame on you for not realizing that you didn't actually make a typo. I can't believe you said "Thanks for noticing my mistake.", instead of realizing that what you typed initially was correct.

Jul 29, 2009
by Anonymous

Beth

You're kinda hot. ;)