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Red Bull Has Competition From Anti-Energy Drink Company Slow Cow!

Energy drinks might be all the rage, but not everyone wants an instant pick me up; or rather, there are just some people that shouldn't have one. With this in mind, a new company has created the anti-energy drink to help tone down the hyperactive.

Slow Cow is the exact opposite of the energy drinks that cause hyperactivity, anxiety and the jitters. The anti-energy drink contains ingredients like theanine, chamomile, valerian, passiflora and other ingredients known for their calming effects. Slow Cow promises to help people destress and relax, while increasing mental awareness at the same time. 

And yes it's true; the Canadian company is taking a dig at their top energy drink competitor with their creative name!

Update: Slow Cow may no longer be available but readers shared ideas for a few more relaxing drinks, Extreme Relaxation Drink with melatonin designed to "slow your roll" and Serenity Relaxation Beverage with valerian root and small amount of melatonin.

 

 

Via: Springwise and Slow Cow

Comments
Jul 29, 2009
by Anonymous

Drank

the drink, Drank, is the true foil to drinks like Red Bull

Jul 29, 2009
by Anonymous

Yes

Right on!

Jul 29, 2009
by Anonymous

destress

they meant de-stress, as in, get rid of stress

Jul 29, 2009
by Anonymous

"blue is red's direct

"blue is red's direct compliment not opposite shit head."

Green is red's compliment... shit head.

Jul 29, 2009
by Anonymous

Sometimes the people on the

Sometimes the people on the internet don't realize you can edit your post. Based on the comments by the author, she originally wrote distress, a commenter pointed out that she wanted "destress" and she changed it to destress.

Deleting all the comments about spelling would be a great idea - including this one eventually.

Jul 29, 2009
by Anonymous

stupid

Yeah! i like agree i would totally love to distress with this, i mean cmon after a hard dayzz work of looking for typos yeah 4 real this would be soooo purfect

OMG u guyz this is totally photoshopped!!! duh! they changed it from BLUE cow to SLOW???!? cause obviously blue is the color on the other side of that color wheel from red.
i mean like look at the shadows!!

and 250ml?? is that even allowed? like omg am i trying to turn into a hippo??

and god why do i have to do mathematics stuff to leave a freakin comment, i mean cmon WHAT DO I HAVE TO PROVE TO YOU POEPLE??

Jul 29, 2009
by Anonymous

The math should be harder to

The math should be harder to filter out the morons that obsess about incorrect spelling... or did I mean disspelling?

Jul 30, 2009
by Anonymous

Pshhhh

Drank had that covered already. Now if I only had some REAL promethazone...

Jul 30, 2009
by Anonymous

You ended your sentence with

You ended your sentence with a preposition. It's the Murphy's Law of grammar.

Jul 30, 2009
by Anonymous

slow your roll

theres another drink like this called "Drank" it has the same ingredients and if you drink one, you will definitely take a nap sometime soon.

Jul 31, 2009
by Anonymous

Mixed Drink?

Wonder what this is like with Vodka.

Jul 31, 2009
by Anonymous

Cs

How about "Calm Cow". i sort of like the alliteration aspect of that. Plus, "calm" has better connotations than "slow"--it seems a more desirable effect.

Aug 1, 2009
by Anonymous

Been there, done that

There's already such a beverage. It's called BEER.

Aug 2, 2009
by Anonymous

no problem for red bull

I dont think it is taking on red bull head to head at all because it is a completely different market. If you're feeling like a red bull you're not going to reach for a slow cow instead because thats not what you wanted. Slow Cow sounds like a great product, but it wont dent the energy drink market.. what it will do is get consumers from a largely untapped market. The name is great though because it clearly associates itself with its purpose so you know what it is meant to do, and it gets tons of word of mouth advertising just because it's clever. Drank, on the other hand, I've never heard of and i'm sure i'm not alone, because who really goes into a convenience store for a calming beverage? Partly because no one knows it exists, but Slow Cow is likely to get the word out quite well.

Aug 3, 2009
by Anonymous

Good Alternative

Slow cow will a good alternative to red bull!

Aug 3, 2009
by Anonymous

"De-stress" is what they

"De-stress" is what they meant, I think. I can't imagine too many people want to "distress" after a hard day's work.

Mote and beam, Nazi. Mote and beam.

Aug 5, 2009
by Anonymous

Destreess

DEstress - like chill out

Aug 5, 2009
by Anonymous

however

if they were to use that, red bull lawyers would be all over it

Aug 6, 2009
by Anonymous

Hilarity!

This thread has the makings of a classic! Some of you people are just falling all over yourselves to make yourselves right even on the smallest point. Criminy - enjoy the show and quit harping at everything. Quit distressing.

Perhaps go check out that poster's site at ebuyings.com as it "may cause you to fill the brilliance!" Ha!

Thanks for the article, Beth.
Thanks for the laughs, posters.

Aug 6, 2009
by Anonymous

They said "Destress," as in de-stress, notice the "e"

The purpose of language is communication. You know what they meant. "Distress" is obviously not what they meant. Get a life.

-English major

Aug 6, 2009
by Anonymous

he meant de-stress.

he meant de-stress.

Aug 6, 2009
by Anonymous

Distress? Nope...

No, Spelling Nazi, it's not "distress" as in "I'm in such distress." It's de-stress.

Then again, it's probably misused. Destress means to reduce the emphasis of something, not to reduce stress. But I think people do use it that way. Irregardless...

Aug 6, 2009
by Anonymous

wololo

ITT: butthurt grammar nazis

Aug 7, 2009
by Anonymous

weed.

i'll stick to smoking weed to chill me out. ;)

Aug 7, 2009
by Anonymous

Context

Read the whole sentence- do you really think distress is what they want to say?

Aug 7, 2009
by Anonymous

It says "destress" not

It says "destress" not "distress"

Aug 7, 2009
by Anonymous

Huh

I thought this was a joke. Wow.

Aug 8, 2009
by Anonymous

Shut it, you douche. Nobody

Shut it, you douche. Nobody cares about your "observations."

Aug 8, 2009
by Anonymous

No Typo

Distress and De-stress are two different words. In this case, De-stress is correct.

Aug 10, 2009
by Anonymous

it´s a breaaakthrough!

Well well... There are tons of sedating and calming herbs out there.
You could literally throw anything in and call it the next big thing.
Nah, I´d like to see more specific anti-anxiety drinks in the future.
One for low mood, one for anxiety, heck maybe even one for mild social phobia.