Robots In Advertising

Robot Ad # 8: Guinness

I can't blame him; it's tastier than oil.  It also explains all of his crazy dance moves.I can't blame him; it's tastier than oil. It also explains all of his crazy dance moves.

Robot Ad # 9: Pizza Pop

At least now we have a weapon for when the robots decide mankind is obsolete...

I've saved my favorites for last, partly because of how bizarre they are, but mostly because they contain one of my favorite movie heroes: Robocop.

The first Robocop film was a masterpiece of pop-culture/political/business satire all buried in blood and action.  While the sequel films lacked the sharpness of the original, they still delivered some fun.

Then came the television series and multiple TV movies which were abysmal (and that's being kind).  It was sort of like looking at the career of a great actor who, after making insanely bad script choices, ends out slumming in the DVD troughs at the local Wal-Mart.

And where do these actors show up?  Television commercials.

Robot Ads # 10 - 12: LG TV, UFO Noodles, and some sort of chicken batter.  Yes.  You read that correctly.  Chicken Batter.

I don't have much to say about this ad.  Robocop does make a great opening appearance... then it all goes down hill.

Okay, guys.  If you're going to use Robocop in an ad at least you can make him look like something better than a kid's costume cobbled together from spray-painted garbage bags and ballons.  Even if Robocop's been in crappy TV movies, he deserves better than this.  And what the hell's up with the sand-rowing????

Well, at least they gave Robocop a nice polishing before this ad.  They also changed his ethnicity, but that's okay.  He can break-dance with a 'fridge better than any Robocop to date.

I'm sure there are more robot ads out there.  Robots have a certain "staying power" unlike some other ad elements (I'm looking at you, little bug-eyed wad of dollar bills).

And sure.  I'm cow-towing to the robots and giving them good press.  It's only a few years until they'll be our masters.  I want a foot in the door.. and that foot to be connected to the rest of my body...

SOURCE: Ads of the World

John Barker
Clever Ads, Promotions and Marketing