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Pedigree - Calling All Dogs - Inventive Marketing


 Pedigree has had some amazing outdoor advertising over the past year. read more »

Trippin’ The Green Fantastic Casting Calls


Invented anything “green” lately? Good! How about showing the rest of us what your eco-creation can do on Trippin’ The Green Fantastic. Trippin the Green Fantastic is a new environmental TV series coming to the Science Channel in the late fall. The show is a team effort between the Science Channel and Peace Point Entertainment Group. The goal: to find inventors who have made life a little greener with their eco-inventions. read more »

Flashy Furniture Changes Color To Match Your Mood



Feeling blue? Seeing red? Fuwapica interactive furniture from Osaka University's Mongoose Studio reflects your emotional state by changing its color to suit your mood.
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Ergo Pen Product Review


 

 

 

 

 

 

 

I saw this Ergo Pen a few months back and it intrigued me. If you're wondering why, it's because I write quite a bit (being a student and taking notes), and I always tend to get hand cramps. I find that pens are much easer to glide over paper while taking notes at school or just jotting down phone numbers at home. Despite the ease of use pens provide, I continued to get cramps in my hand from writing. This pen promised to get rid of "writer's cramp," and I have to say, it works brilliantly. read more »

ABC's American Inventor - Episode 7 Season 2 Live Blog and Show Recap


American Inventor Show Recap

Good evening, all. I'm back after a hiatus last week due to some family issues, but, rest assured, I'm ready to blog tonight. So tonight we have our six finalists and, finally, it's up to America to vote! We've heard what the judged have to say and now we get to give our two cents on who we think deserves the $1,000,000. I don't know about the rest of you, but this is what I've been waiting for all season! Get your dialing fingers ready! Tonight is the night. read more »

Twisting Skyscraper Uses Wind to Power Itself


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Some have called the idea outlandish. A better word seems to be insane. And yet, Dynamic Architecture, a company in Dubai in the United Arab Emirates, is marching ahead with their plans for a skyscraper powered by wind turbines. read more »

Tiny Cell Phone Strap Plant needs neither Food nor Water



The Super Bio-Tech Mobile Plant Cell Phone Strap from Japan's Strapya World lets you take your own tiny, living plant wherever you take your phone - without ever worrying about feeding or watering!
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Reminder: Live Blog of Episode 7 of American Inventor - Season Two on Wednesday


American Inventor Show Recap

Just wanted to remind our readers that Episode 7 of the reality television show American Inventor will be showing tomorrow night ( Wednesday, July 25, 2007) at 9 pm est and 8 pm central time. Seth will be back to cover the all important voting night.
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Everything You Ever Wanted to Know about Japanese Toilets



When it comes to toilets, Japan has dealt itself a royal flush! From basic, no nonsense squat toilets to high tech marvels seemingly designed for a mission to Mars, Japan's toilets take care of everybody's business like nobody's business.
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South Korea Replaces Intoxicated Drivers with "Replacement Drivers"


South Korea is often at the forefront of inventions and new ways of living, and now they are proving this fact yet again by inventing a new career. read more »

Clothing Can Now Fight and Kill Germs with Innovative New Technology


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By coating fabrics with a nano-thin layer of chemicals, researchers have found a simple and unobtrusive way to kill germs and viruses without harming humans. The start-up company claims that the chemicals should be able to kill any type of germ, from the common cold and the flu, to strep and staph infections, and even SARS.

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Japanese Bank Features Ads, Slots and Cellphone Access



Caught between fierce competition for customers and constant pressure to reduce fees, Japan's Ogaki Kyoritsu Bank is now featuring short commercial ads at some of its ATMs in exchange for half-price fees. The ads are just the latest attempt by OK to lure new business by using innovative marketing techniques.
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The IDEA 2007 Best Designs For Boomers, Seniors, And Disabled Persons


One Touch™ Can OpenerOne Touch™ Can Opener This year's International Design Excellent Awards (IDEA), published in the July 20, 2007 edition of Business Week, have been awarded to 81 product designs. Some of the top awardees were clearly designed with boomers, seniors, and disabled persons in mind. The One-Touch™ Can Opener was originally designed for seniors, but this Gold Medal winner from Hong Kong is in demand by all age groups. Tell you why.... Press the shiny green button and this gizmo walks around the can by itself!
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15 Ads That Prove Sex Sells... Best?

Sex sells. Check out these ads that prove sex really does sell.


Scientists Use Brain Control to Treat Depression


 

 

 

 

 

 

 

Electroconvulsive therapy (ECT) may become a thing of the past when researchers can fine-tune a new technique called deep brain stimulation. Depression and other mental conditions, such as Parkinson's, may be treated by pinpointing the exact neuron responsible for the ailment. Besides repair, the technology could also likely take things a step further in tomorrow's brave new world, and enhance cognitive abilities such as memory and alertness. read more »

Airplanes as Billboards - Inventive Marketing


You would not believe what they can do with airplanes these days... read more »

Japan's TV Samurai Dramas Stand the Test of Time



As television continues to lose both audience and relevance in a society increasingly fascinated with online and wireless media offerings, Japan's classic "Samurai Dramas" buck the trend by providing exciting and engrossing entertainment the old fashioned way.
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Korean Smart Cards Will Keep People Safe From the Smartest of Criminals


Invented by e-Smart Technologies, which is based in Busan, Korea, the Super Smart Card is a payment and security card unlike any other. Also known as the Biometric Verification Security System, the Super Smart Card works as a matching system for identification. read more »

Cedarville University Wins Solar Splash 2007!


When I first read about the solar energy boat race, Solar Splash, I was immediately intrigued. Though I don't like open waters; therefore, will not get on a boat, the combination of solar energy and cleaner transportation in competition has had me tempted to face my fears and give these solar powered boats a try. I think it's an innovative idea with wonderful educational opportunities and a great start to the building and using of non-polluting, fuel-free vehicles (land, water and air) of the future. read more »

Water Filter Brings Health to Millions


 

 

 

 

 

 

 

There are some inventions that help improve the lives of some people, and then there are the inventions-sometimes the simplest kind-that revolutionize the lives of billions of people. Abul Hussam's water filter, for instance, is providing clean water for entire countries of people suffering from arsenic poisoning, a toxic chemical in dirty water.

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