While Microsoft is busy buying Nokia,
and Google going after Motorola, Samsung is playing a different game
in the smartphone market. Unlike the other two giants which didn't
already have a lot of expertise in hardware making, especially in the
mobile market, Samsung seems to be an expert on everything. That
company has been around for a long time and, one thing many customers
of theirs don't know, is that Samsung creates all kinds of products,
from car tires to washing machines, TVs, laptops and smartphones. But
that doesn't mean the company can't use some external help.
Instead of going for one large company,
it appears Samsung is going after a lot of small startups. One thing
Samsung phones are well known for is the addition of lots of small
apps that the company adds to your start screen. But those apps are
more often than not the idea of small inventors, in startup
companies. Take the case of mSpot, a startup Samsung bought a few
years ago. Now, it's the back end of their own Samsung branded app.
Boxee is another example of a small business that this giant acquired
in order to integrate its technology into their own products.
And now, Samsung announced a $1 billion
venture to buy even more startups. Their goal isn't just to buy
products, but ideas and innovators. They want early-stage businesses
with great thinkers and great ideas. The company believes that
innovation won't come from big hardware breakthrough, but through
software, something small businesses can do very well. By buying
startups, Samsung hopes to compete with Google and Microsoft head on.