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San-X Goes Upmarket with Rilakkuma Elegant Pearl Pendant


Dare to be bear! As Japan's birthrate falls and the core market for Hello Kitty and Rilakkuma toys ages, cute character powerhouse San-X refuses to be left behind. Case in point: the sterling silver Rilakkuma Elegant Pearl Pendant.

It's a trend most marketers, including Disney, are following in Japan and with a certain degree of success at that. Disney cruises, theme restaurants and a host of character-themed clothing and jewelry lines ensure that cash flow considerations keep the bottom line in the black as the target demographic inches slowly but surely toward the gray.

Priced at 13,800 yen (around $150.00), the Rilakkuma Elegant Pearl Pendant seamlessly melds the fine art of custom jewelry with the cute, cuddly yet simple style of Rilakkuma, arguably San-X's second-most successful character after Hello Kitty.

Crafted with care to appeal to Rilakkuma fans world wide (a significant market indeed), the pendant features a 925 sterling silver Rilakkuma head appearing to hide behind a synthetic shell pearl. The bear is plated in Rhodium to ensure it never tarnishes nor corrodes even after years of use.

The pendant measures approximately 21 x 13mm (0.84 by 0.52 inches) and the chain length is approximately 40 to 45cm (roughly 17 inches). It comes in a gold-tone embossed gift box featuring the Rilakkuma name and logo. Interested purchasers should visit the Rakuten Global Market product English-language product page to order this “bear” necessity.

 

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Steve Levenstein
J A P A N O R A M A
InventorSpot.com