Sarah’s Smash Shack: Consumers Relieve Frustration by Breaking Stuff
If you are human, you have probably at some point been so frustrated you felt the need to break something to relieve the tension. Sarah's Smash Shack , in San Diego, California, provides a service to consumers that allows them to salvage their personal possessions, and break someone else's.
Sarah's Smash Shack offers a comprehensive menu of satisfying stuff to break. Its ‘Main Courses' run at approximately $30 and those looking to let off some steam can choose from a ten plate combination, a mystery box of ten mixed items, or a buffet of ten items of their choosing. They also have an ‘On the Side' selection, which consists of smaller items in lesser quantities with are mostly various forms of glassware. For a fee, you can even bring your own things from home. After all, it can be more rewarding to break a token of your ex's love, if that is what's ailing you.
In order to provide a safe setting, and keep environmental damage to a minimum, Sarah's Smash Shack has specially designed ‘Break Rooms' which can accommodate between one and four people. They come equipped with an audio system to plug in your own MP3 player, so you can smash to your heart's delight to a personalized soundtrack. They will also provide you with safety equipment to ensure you leave in one piece.
The entrepreneurial founders of Sarah's Smash Shack, Sarah Lavely and Ed Smith were both veterans of the veterinary field when they decided to make their unique business idea a reality. Perhaps it was the stress they faced day-to-day in their industry that made them realize that everyone needs a productive way to release their frustration that does not equate to road rage, verbal aggression, or the destruction of personal possessions.
A business concept like Sarah's Smash Shack, likely operates with relatively low overhead costs, and is a simple, functional idea with public appeal. It's a fine example of how a little creativity and an entrepreneurial mindset can result in small business success.