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Scour - The Search Engine That Pays To Play

You've been searching online for years. Google has captured most of your attention. Other search engines like Lycos and AltaVista have come and gone. But did you ever think you could be bought to search? If Scour has its way, the little-search-engine-that-could wants to pay for your loyalty while it tries to steal market share from the Google-Yahoo-MSN triumvirate.

Scour.com is a social search engine that bridges the gap between algorithmic and human powered search and it rewards people for searching, voting, commenting and referring friends. Launched in 2008, Scour was previously introduced as Aftervote.com. For a trial period in May, Scour users qualified for a $1,000 giveaway for every search they conducted.



ImageImageWhile Google, Yahoo, and MSN are incredible search engines, Scour brings all of their greatness together! With Scour, all three engines are searched all at once for you, with the results returned quickly on one page. Every Scour member is able to vote each listing up or down based on its relevance to their keyword as well as comment on their experiences with the site. By blending user feedback with proven search algorithms the Scour community helps shapes the Scour brand of results.

Ever spend time searching only to find that the results you need are buried under irrelevant ones? With the Scour voting and comment system, their goal is to introduce the human element of searching allowing you and all other Scour members to speak up and help shape the results with every search. See a result that doesn't match your search? Vote it down. See a site that is exactly what you wanted? Vote it up and tell us all why you liked it. After enough votes, the listings will move down in rank, placing the relevant ones where they should be, at the top! When using Scour you can read user reviews about websites based on your keyword taking a lot of the guesswork out of searching and getting to your destination quicker.

Every member is awarded 1 point for every search, 1 for a vote and 1 for a comment with a maximum of 3 points a search. Once you aggregate at least 6,500 points you can cash them out for a $25 Visa gift card...According to the site's propaganda, "it's more than you currently make from searching, right?" On top of that, Scour has a pyramid scheme built into its model, where it offers referral points for the friends you introduce to the service where you can earn 25% of the points they make. So if you invited 25 friends that used scour regularly in addition to yourself, you can add $125 to your coffers.

Scour recently won a 2009 Webware 100 award for search and reference by Webware, a CNET site. The Web 2.0 user community cast more than 630,000 votes in an online voting poll which ultimately selected the winners. Finalists for the 2009 Webware 100 Awards were selected by the editors of Webware. Scour.com is a social search engine that bridges the gap between algorithmic and human powered search.

President & CEOPresident & CEO“Receiving this award is further proof of the growing popularity and future potential of people-powered social search,” said Daniel Yomtobian, president and CEO of Scour. “We are thrilled that both search users and the Webware community so strongly agree and have recognized Scour as the next generation in search.”

So there you have it. The little-search-engine-that-could is trying to buy its way into the hearts and minds of online searchers. Can you be swayed to search for a little swag? With Wolfram Alpha also launched recently, do you think these new mousetraps even have a shot at becoming the next Google Killer? Let me know your thoughts?

 

 

 

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Ron Callari
Social Media Trends
InventorSpot.com
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Comments
May 27, 2009
by Anonymous

Rewarding Member Loyalty

I definitely think integrated rewards programs are going to be the next step within the evolution of social media. With the member retention decline of Twitter, and MySpace’s ad revenue decline, everyone should be thinking about what's next. Scour is definitely something I think has the opportunity to take off.

There's also a new social networking site that integrates cash and prizes to maintain a loyal member base. eZanga.com's recently launched social networking, www.HopOnThis.com allows members to accumulate points for utilizing social networking functions such as commenting, uploading pictures and videos, messaging, referring friends to the site, and requesting friendship. The earned points can be traded in for cash and prizes.

May 27, 2009
by Anonymous

The Online Future

Im IN for this engiine.
Now add Email.\

May 28, 2009
by Anonymous

Triumphant?

Shouldn't the last word in the first paragraph of the article be triumvirate?

Aug 5, 2009
by Anonymous

scour rules

hey i just joined im loving it already