The biggest mistake I see people make while trying to sell their Inventions to Major Retailers is that they start by contacting a retailer's Vendor Department.
Every Major Retailer has a Vendor Department. This department is in charge of sifting through all of the new vendor requests. If the Vendor Department reviews a product and finds a match, they will pass the information on to the appropriate buyer. A great example of a Vendor Department is if a retailer redirects you to a page on their website.
If you've ever dealt with a Vendor Department, then you know how incredibly depressing and disheartening this can be. Vendor Departments are notorious for asking you extensive financial questions about your business. I've encountered countless inventors who've given up on selling to Major Retailers because they are overwhelmed by this time consuming and frustrating process.
And it's even more unfortunate that most Inventors assume that going through a Major Retailer's Vendor Department is the only way a retailer will review a new product. The truth is that if I had waited for a retailer's Vendor Department to get my products into stores, I would never have had the success that I've had over the years!
Vendor Departments get inundated with an endless array of products to review. By the time they review your product, it could take 6 months or a year to get an answer. What's the point? You must go to the Buyers direct to get any traction into that retailer!
I know for a fact that most people go through a retailer's Vendor Department. This is great for you. You will differentiate yourself from the competition. By connecting with the Buyer's direct, you will increase your chances of getting your products on the shelves of Major Retailers faster than you ever thought possible.
Some of you may be concerned that you might upset the Buyer if you start connecting with them directly. But please note that I have NEVER upset a Buyer by going direct! And I've sold products to retailers for years.
Even if you come across that one random Buyer that gets really angry with you about going direct, know this...the Buyer will forget about you in the matter of days! Buyers are incredibly busy and get inundated with phone calls all day long. They might get mad at you for a moment, but I assure you that this will be short lived.
The truth is that Buyers understand how important their job is. They know that it would be such a huge opportunity for a business owner to get their product into their stores and tend to be sympathetic toward potential vendors who contact them. So just know that even if the Buyer is in a bad mood, they will get over it!
Ultimately, contacting Buyers directly is the most effective way to get your products sold to Major Retailers.
To your success.
Karen Waksman (Product for Profit,) is a Manufacturer’s Rep turned Author, Speaker and Consultant. She has written a step-by-step guide called ‘How To Sell Your Product, Invention or Craft to Major Retailers…No Sales Experience or Existing Buyer Relationships Required!’